All prices in USD
  • Avg. revenue /month
    $71,711
  • Avg. sessions /month45,556
  • Avg. profit /month
    $24,162
  • Inventory value
    $400,000

Business Story

Why this business was started

Perfume is a very attractive product and has many advantages online, also it a difficult industry to enter without a substantial investment. I purchased a perfume retail store in 2010 with the view of going online with a physical presence.

In 2014 we launched [REDACTED] and in 2019 we decided that a physical presence no longer was needed.

The reason of selling this business

We are at a place in our lives were we want to enjoy more freedom and travel. For the past 25 years we have developed, deployed and operated several business, including a successful listing on the JSE, in 1996 Businessmann Pty Ltd, [REDACTED] / [REDACTED] / [REDACTED]

What's involved in running this business

A consistent management of all digital advertising, Google PPC, Google Shopping, FB marketing, weekly direct email shots. Weekly SEO and content writing to maintain and improve organic rating. A Secure warehouse and distribution location with CCTV and security. Stock holding +/- 500 000 USD 2-3 staff for logistics & sales support

This business was founded: over 6 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $71,711
    Verified
  • Avg. sessions /month45,556Verified
  • Avg. profit /month
    $24,162
  • Inventory value
    $400,000
  • Profit Margin35%
  • Avg. sales /month1,000
Other details about profit: Bulk purchase can increase margin by 10-15 % An additional range of cosmetics will increase profit and turnover. A dedicated sales team for independent Pharmacy sector will increase sales and profit Wholesale orders are not included in our Shopify turnover. Shipping rates will decrease with higher volume.
Last 6 years revenue
  • $5,306,634
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 6 years traffic
  • 3,371,210Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $71
      /month
    • Inventory warehouse
      $1,000
      /month
    • Employees
      $2,000
      /month
    • Domain
      $100
      /year
    • Amazon
      $500
      /month
    • FB/Google Shopping /PPC/Management
      $10,000
      /month
    • Shopify and Apps
      $900
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Banner images, social media cover photos, advertisement graphics, etc. All part of existing Shopify theme library, Domain [REDACTED], FB account , PPC account, Google Shopping campaign, Google Mybusiness, Trustpilot all apps. Whats app - phones and numbers.
    • Personal support after sale

      4 weeks handover,. including, Email marketing support - vendor support - campaign handover, introduction to staff and order fulfilment setup, ect.
    • Domain

    • Product photos

      Part of Shopify Library
    • Social media

      Total followers61,500subscribers
    • Suppliers

      Seller will undertake not to trade in perfume or cosmetics for 3 years in SA.
    • Mailing List

      110,000subscribers

    Seller‘s Advice

    How to grow this business

    Branded cosmetics line & more beauty products

    Skills to have

    Good purchasing skills - broker or international buyer Good understanding of digital advertising industry. Good creative advertising skills - Good Logistic skills - Strong Int connections in the perfume and cosmetic industry will ensure high ROI and a successful business adventure.

    Share

    mv
    mads v.Current store owner
    Entrepreneur with several successful business ventures including a JSE listing in 1996. I have been involved in IT since the mid 80's, with the WEB I decided to move away from B to B to B to C model. All start ups 100% shareholding, limited to moderate risk appetite 100% self funded.

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