My Present Online
My Present Online provides a virtual retail store. The business started in 2017 as a way to provide fun gifts, presents, and items to make life easier. We specialize in gifts that customers use to treat themselves or people and animals they love. With over 200 products, it is easy for customers to find the perfect gift for the right occasion. Browsing the store is easy with collections for fun in the summer, the outdoors, a significant other, kids, pets, kitchens, and household items.
Traffic is driven to the store through ads on Facebook, Instagram, and Google. It was in the top percentile for traffic compared to stores that were opened at the same time. The average order is just over $18. The most popular product category for purchases are pet products with the Lions Mane for dogs being the number one selling product.
Advertising campaigns are mostly geared to Facebook. Using Facebook tools for targeting, we are able to tailor to an audience most likely to purchase a specific product.
This is a drop shipping company. Suppliers are vetted through Oberlo and AliExpress, and have been responsive. The store was most successful with an app called Hurrify, which created countdowns and product scarcity. We also employed an abandoned cart ad which captured additional business.