All prices in USD
  • Avg. revenue /month
    $5,355
  • Avg. sessions /month4,740
  • Avg. profit /month
    $1,278

Business Story

Why this business was started

We started this business as we realised there was an increase in demand for coffee machines at home. Unfortunately, most coffee machines require a capsule which once used to create their drink, tends to be thrown away into a bin, rather than recycled. We researched into the idea of reusable coffee capsules that can be washed easily after use and will last a life time. After trialing many suppliers we've managed to build a strong relationship with a select few that pre-brand each capsule and box with our logo and message on at no extra cost. The suppliers are also proud to offer extremely fast delivery times to the UK and all other countries meaning we don't have to keep stock of anything. We were due to branch out into other reusable and eco-friendly products, however we haven't yet had the chance to research this.

The reason of selling this business

We believe that it’s now the right time to move the store on to achieve its true potential. We have multiple other ventures and MyReusable just isn’t getting the love it deserves.

What's involved in running this business

The day-to-day running of MyReusable is actually rather straight forward. As mentioned we’re currently putting at most 10 hours into the store per week. Most of which could likely be done by a virtual assistant, we just kept it in house as it didn’t eat into our other projects too much.

  • Process orders using automated software integrated with Shopify
  • Reply to customer queries
  • Run / create Facebook ads
  • Check store performance using analytics/heat maps, make any minor changes to improve conversion rate
This business was founded: over 1 year ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,355
    Verified
  • Avg. sessions /month4,740Verified
  • Avg. profit /month
    $1,278
  • Profit Margin65%
  • Avg. sales /month650
Other details about profit: With such high profit margins from a fully drop-shipped store, we believe that with the right person managing ads, it can easily double average profit with no massive changes to the ad spend. We have many Facebook Ads campaigns producing 3.5-4.0 ROAS (screen shots provided) without much optimisation or time spent to make them perform the best they could.
Total revenue
  • $91,038
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 80,596Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $12
      /year
    • Review addon, sticky cart addon, FAQ addon, Oberlo premium
      $48
      /month
    • Facebook ads
      $5,769
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logos and social media image templates will be included and transferred via email/dropbox. All product branding is with our supplier and templates can be changed/viewed on request.
    • Personal support after sale

      We can provide support for an easy and smooth transition for the new store owners for a month. If needs be we can talk through what our visions for the business was and how to achieve this. Also can show how to setup Google/Facebook ads and support with this.
    • Domain

    • Product photos

      All product photos will be included with the website and images can be sent separately via email/dropbox.
    • Social media

      Total followers3,034subscribers
    • Suppliers

      All suppliers will be contacted regarding the business ownership change and we can introduce you to them. They are active on WhatsApp and always happy to help.
    • Mailing List

      545subscribers

    Seller‘s Advice

    How to grow this business

    It’s clear that MyReusable has plenty of opportunity, which in the right hands, with more time, will easily help scale this store very quickly. We suggest making use of the following:

    • Keep scaling through ad platforms (Facebook, Bing, Google)
    • Setup Amazon FBA, huge opportunity here to eat some of the competition on Amazon
    • Move fulfilment to a 3PL in the UK, reducing delivery times from 7 days to next day. This would not only improve the customer experience but also increase conversion rate on the site.
    • Influencer marketing
    • Increased focus on content creation and SEO improvements
    • Build trade accounts with other businesses in the UK. We’ve already been contacted by several niche brands in the UK wanting to stock our product, these trade accounts would be a great way to build larger bulk orders.

    MyReusable has plenty of strengths, that we’ve built over the past year, these include:

    • Features a full range of branded products, with a strong supply chain
    • Fully automated drop ship setup
    • Converts at over 3.05% (above industry average)
    • Store created by eCom experts, ensuring best industry practices are followed and as automated as possible
    • Partnership with Ecologi, to plant a tree for every product ordered
    • Requires minimal operational running time, approx. 10 hrs per week
    • Multiple payment options (CC, PayPal, Klarna)
    • Strong socials and growing email subscriber list

    Share

    EH
    Elliot H.Current store owner
    We’re a trio of young digital marketing professionals, based in the UK. Having worked in the eCommerce industry for a combined 20+ years, we decided to build our own store during the pandemic.

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