All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month23,571
  • Avg. profit /month

Business Story

Why this business was started

We started myconics as we want to make consumption more sustainable. You don't convince more people about conscious consumption through dogmatics und finger pointing, but through the right offer. With myconics we are building an online Destination with great products in terms of quality and style and on top all curated articles are sustainably produced. We convince with quality and Zeitgeist and through that attract conventional customers to a more sustainable lifestyle.

Today we have a highly customized and conversion optimized store - SEO and conversion optimized product detail page template (including, for example, highlight texts in the header, optimized price box, …) - [REDACTED] frontend - Innovative implementation of product filter on collections page (faster than any filter app from the app store) - Dozens of ready-to-use templates in the web editor (header highlight rows, template for the start page, popups, image/webm integration and lots, lots more)

The reason of selling this business

Last year was our most successful year: We achieved net revenues of 0,55 Mio. US$ with more than 12.000 new customers. As we are building up an online platform, we are not yet able to finance growth through our working capital, but need growth investment. Despite our success, were not able to convince private nor institutional investors.

What's involved in running this business

  • Research new brands/products and execute buys from suppliers
  • List new products online and update existing products
  • Fulfill orders and Process returns
  • Run customer service
  • Develop and implement performance marketing campaigns on Google and Social Media
  • Run Social Media channels
  • Create content for shop and SEO
This business was founded: over 2 years ago
Time to run this business: approximately 50 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month23,571Verified
  • Avg. profit /month
  • Profit Margin1%
  • Avg. sales /month1,000
Other details about profit: We have a monthly deficit of 30.000 US $ and a profit margin of -85%. We forecast that we reach profitability in 2025 with net revenues of annually 55 Mio. US$. Profitability depends heavily on "Return rate", "Discount Rate", "Repeat Purchases", Share between organic and performance marketing and the share between Drop Shipping and Wholesale
Total revenue
  • $885,234
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 754,274Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Facebook & Google
    • Rent, Logistics, Inventory

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Brand is registered in Germany and across Europe -> Rights will be transferred Logos will be transferred
    • Personal support after sale

      We will be handling all chargebacks and refund requests until end of April 2021 due to our withdrawal period of 14 days after the receipt of the purchased article. In case of any quality issue with the products sold until 02. April 2021, we quarantee to exchange items within 12 months of their purchase.
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers3,200subscribers
    • Suppliers

      Contacts to all suppliers will be forwarded
    • Mailing List


    Seller‘s Advice

    How to grow this business

    1) Expand product assortment: Add FTW, Cosmetics and Fashion into the protfolio 2) Increase customer return rate 3) Build up Brand Awareness by SEO traffic and offline activities Product Photos have to be requested individually from each brand.

    Skills to have

    Performance Marketing SEO


    Sebastian O.Current store owner
    I am CEO and co-founder of myconics, an online platform for sustainably produced high quality fashion and home accessories. I have a fashion business background and worked a couple of years for adidas and TT Group before I started my own business 2.5 years ago. I gained a business degree from IE Business School in Madrid and an EMBA from ESADE in Barcelona.


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