Bikinis are in high demand year-round in places like Hawaii, Florida, California, and Australia. The term "kini," short for "bikini" has also started to pick up in Hawaii, and will likely catch on in other destinations very soon.
This store in particular has a lot of potential. The buyer can start selling right away with this site, or further develop the brand, customer base, and product line however she/he sees fit.
Currently, all products have been selected through drop shipping. This eliminates the hassle of holding on to physical inventory, and allows the business owner to broaden the options displayed to the customer. Items are shipped from the US so domestic shipping is much faster than from China.
Though this site is turnkey and ready to create sales, the buyer may decide to use the site solely for its branding and instead sell their own line of bikinis or products from another supplier.
Driving traffic and further developing the brand. Buyer can continue selling the products that have already been curated, or select their own products to add to or replace current listings.
Designed shop website, purchased domain and set up social media accounts, began building follower base on Instagram, curated initial products.