All prices in USD
  • Avg. revenue /month
    $9,429
  • Avg. sessions /month7,673
  • Avg. profit /month
    $2,240
  • Inventory value
    $10,000

Business Story

Why this business was started

After travelling Thailand for 4 weeks I noticed how popular the jewellery stands were at the local night markets. A majority of people looking at it and buying were Australian tourists. This made me think "Why not bring this kind of jewellery to Australia". After conducting some market research and potential competitors I realized it was little to none. In addition, I wanted to start my own eCommerce store to stay away from a 9-5 job and put what I learnt at University into practise.

The reason of selling this business

As hard as the decision was (They say your first business is like your baby) I have managed to prove to myself that I can build a business to a sustainable level from the ground up. In addition, I am planning on moving oversees in the near future so I wont be able to continue operations from Australia.

What's involved in running this business

The day to day tasks for running this business look something like this:

  • Fulfil orders (1-2 hours)
  • Check Facebook/Google ads and optimize if needed (0.5 hours)
  • Customer service (0.5 hours)
  • Post content on social accounts (0.5 hours)
  • Marketing planning (new products, upcoming sales etc) (1 hours)
This business was founded: over 3 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,429
    Verified
  • Avg. sessions /month7,673Verified
  • Avg. profit /month
    $2,240
  • Inventory value
    $10,000
  • Profit Margin35%
  • Avg. sales /month450
Other details about profit: Average profit is based off the total time Nalu Jewels has been operating 2018-2020. This includes the first year (2018) where a majority of profits were put back into the company. During the year 2019-2021 average profit has increased significantly.
Total revenue
  • $405,433
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 329,970Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $10
      /year
    • Paid Apps
      $50
      /month
    • Facebook/Google ads
      $2,500
      /month
    • Shipping
      $1,500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo will be provided in the form of JPEG files send via file transfer or email with full usage rights. In addition, all other photos for branding such as social media content will also be provided as photo files via file transfer or email (depending on size of files).
    • Personal support after sale

      I will personally support the new owner for the first month after deal is made. Happy to help in any way via phone, email, video calls etc.
    • Domain

    • Product photos

      All product photos on site will be provided (more currently in production) via file transfer or email.
    • Social media

      Total followers5,000subscribers
    • Suppliers

      Will provide contact details to all our current suppliers and advise them of new owner.
    • Mailing List

      7,300subscribers

    Seller‘s Advice

    How to grow this business

    There is huge growth potential for Nalu Jewels in the coming years. Firstly, with cash injection the current marketing (which is already seeing a monthly ROI of 3-4X) can be scaled up. Currently, the brand/revenue are growing consistently by reinvesting into the business. Secondly, there is a lot of potential to get into retail stores. As the profit margin on the jewellery is so high, it's possible to offer a 50% off wholesale price and still earn a great profit especially when selling the units in mass. This also means repeat orders from retailers. Currently, around 85% of revenue is from Australia. There is of course the opportunity to expand worldwide.

    Skills to have

    As the business has been well established the last 3.5 years it does not take any specific skills or knowledge to run. The foundation has been built and now its just a matter of growing it. However, certain skills/knowledge would be beneficial but can also be outsourced:

    • Digital marketing experience (Facebook ads manager, Google ads, Facebook page, Instagram page etc)
    • Content creation (taking photos/editing)
    • Experience using the Shopify platform
    • Knowledge of retail/fashion industry to see emerging trends in jewellery etc

    Share

    RA
    Robin A.Current store owner
    I am a 27 year old entrepreneur with a degree in International Business with a major in Strategic Marketing from Maastricht University. I have always been passionate about eCommerce and in January 2018 set out to launch my first online store Nalu Jewels.

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