All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month7,296
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I was a big customer in the paper crafting industry, and loved creating cards and scrapbook pages for most of my life. Once I became a stay at home mom, I saw a real opportunity to turn a loved hobby, into a successful and fulfilling career. It allowed me to both be a stay at home mom, and find meaning and success in the work place. It gave me great freedom with my schedule and provided so many opportunities!

The reason of selling this business

My children are older now, and our schedules have become more busy. I know that I could invest more time in the business, but I am looking to slow down. I've struggled with the decision for some time, but realize there is great potential for Neat and Tangled, and my current customer base is hungry for products at a pace I can not keep up with! It's a great problem to have. I also know, that in scaling I would need to bring on more employees, and I honestly enjoyed working for myself and only with the occasional help of contract work.

What's involved in running this business

Creating/developing new products Researching manufacturers Ordering/maintaining inventory of products and shipping supplies Order fulfillment Customer Service Managing social media platforms Managing design team Any advertising or marketing

This business was founded: about 9 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month7,296Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin34%
  • Avg. sales /month250
Other details about profit: We have a second, separate wholesale store that is not reported for in this shop's financial report that will be included in the sale of this business, it has it's own separate valuation that we can provide upon request. Additionally, profits will increase with the growth of the business, as the expense of goods will drop with an increase in order volumes.
Last 6 years revenue
  • $721,815
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 6 years traffic
  • 561,846Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Back in Stock app, Wholesale Club app, Mailchimp,
    • Adobe Creative cloud
    • Book keeping, shipping supplies

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      If interesting in keeping the current business name, we will provide the main logo image, basic Facebook banner, IG profile photo in a variety of file types (.ai, .jpg . png) Transferred via DropBox
    • Personal support after sale

      I will provide 3 months of consulting support and training after the sale. I am willing to help the new owner: get comfortable navigating Shopify, learning how to list products, manage inventory, etc., get familiar with [REDACTED] if that's who they choose to ship with, meet our manufacturers, meet our wholesale customers, establish connection with international distributor, help transfer all accounts (social media, mail chimp, domain emails, packaging supplies, Shopify apps, etc), offer insight into online and in person workshops. I will not provide help with product design/graphic design. But I am happy to put the buyer in contact with graphic designers I worked with in the past that may be interested in doing contract graphic design work!
    • Domain

    • Product photos

      Will provide all current product photos. These will be sent via Dropbox as .jpg
    • Social media

      Total followers50,000subscribers
    • Suppliers

      Shipping supplies (bubble mailers, boxes, labels, bubble wrap, etc). Product manufacturers/suppliers: clear stamp manufacturer, rubber stamp manufacturer, sequin supplier, die manufacturer, stencil manufacturer
    • Mailing List


    Seller‘s Advice

    How to grow this business

    There is a lot to take advantage of to grow the business.

    I have not even tapped into the full potential of wholesaling, monetizing the YouTube channel, being more active on Facebook and Instagram, offering online workshops, creating partnerships with other brands in the industry, or working with international distributors.

    Personally, I'd work on more time developing content for our social media platforms engaging with the customers (Facebook live, Instagram live, YouTube, replying to comments and engaging with customers)

    Create online classes (using a platform like Teachable)

    Collaborate with other brands to co-create products

    Grow the design team

    Grow subscriber list via opt-ins

    Grow the wholesale side of the business (direct to wholesale accounts and via an international distributor)

    Return to a monthly product release schedule

    Re-evaluate product pricing to see what is best for the current market

    Grow product lines and range of products

    Skills to have

    It depends on if you want to design products yourself, or hire an independent contractor to create artwork for products. Shopify is very intuitive and provides great resources for learning how to navigate

    If interested in designing your own products, an understand of Adobe Illustrator or Procreate would be helpful.

    Also, since at the moment it is an entirely online business, knowledge of social media platforms is vital.


    Danielle W.Current store owner
    For as long as I can remember I'd been dreaming and doodling; experimenting with handwriting and design. As a teenager, I fell into the world of paper crafting, and quickly became addicted. Once I became an adult, these two loves have came together to form Neat and Tangled. It was created to turn my love for creativity into a successful business, while also giving me the flexibility to stay home and raise my children. I found a way to get the best of both worlds, raising my children and finding purpose and joy in work.


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