All prices in USD
$1,950
  • Avg. revenue /month
    $361
  • Avg. sessions /month374
  • Avg. profit /month
    $100

Business Story

Why this business was started

As New England natives, curious travelers, and entrepreneurs, we have developed a strong love and appreciation for all things New England. As we have gotten older, experienced more of the world, and built stronger ties with communities, families, and businesses across the region, we have always been impressed by two things – New England’s distinct character and the creative, entrepreneurial spirit that drives so much of our economy. Steeped in over 400 years of history and a landscape like no other, the region’s character is one of a kind. Whether a student, a traveler, an entrepreneur or adventurer, New England tends to lure people to its beautiful shores, storied mountains, and charming villages and towns. With a rich and vibrant culture of entrepreneurship and “Yankee ingenuity,” small businesses changing the world in countless different ways are launched daily. Whether it is a chocolatier working out of their kitchen or a hundred-year-old family-owned furniture manufacturer, the ingenuity, creativity, and craftsmanship displayed by the countless small businesses across these six states are distinct and impressive.

We realized that this love for New England is shared by countless of others who not only live here but have had the pleasure of visiting or have called New England home in the past. With a background in marketing, my mind began to connect the dots. If New England was as popular as we thought, there must be a need going unfulfilled. How does a Florida retiree originally from Massachusetts or an NYC resident who visits Vermont periodically satiate their New England "cravings" at home? Our research showed there was no solution, so in the summer of 2016, over a couple of glasses of wine (from a local vineyard of course), we came up with the concept that later became New England's Finest.

The reason of selling this business

We are in the early stages of another startup launch and can no longer dedicate the time to run this business as well.

What's involved in running this business

This is a relatively lean business that can be run out of a home or small office. The next owner will be successful if they focus on the following top 3 business priorities: - networking in the growing gourmet food community in the region - providing excellent customer service - creatively leveraging existing and new marketing and advertising channels

This business was founded: almost 3 years ago
Time to run this business: approximately 10 hours per week

Description

General description

New England's Finest is the northeast’s premiere gift box company delivering curated boxes of gourmet foods. Each gift box includes 4-6 hand selected and high-quality products around a specific theme (e.g. Chocolate Lovers, Summer BBQ, Cocktails & Entertaining, etc.) sourced from artisans across the region and delivered to customers all over the U.S. who have an interest in and appreciation for New England's distinct flavor and charm. Simply put, our mission is to curate and deliver the best New England has to offer - from the Cape to Beantown to the White Mountains.

Why should someone buy this store?

This is the perfect opportunity for any entrepreneur who has an appreciation for New England and wants to transition to managing their own eCommerce business relatively quickly and inexpensively with a built-in audience and without the hassle of addressing dozens of time consuming and costly logistics including the development of:

  • high value website domain
  • a fully functional and responsive ecommerce website
  • a strong brand
  • an engaged and growing social media following on Twitter, Instagram, and Facebook
  • policies and procedures
  • shipping logistics
  • strong business relationships with over 70 regional partners
  • over 1,400 email subscribers
  • Established and high quality IP and branding elements including custom artwork, graphics, logos, design files, and hundreds of promotional photos

This turnkey business is ready for the right person to take this niche service and grow it even further. As a service to the new owner, the seller will make himself available to assist in the transition for up to 30 days after the sale.

How can the future owner improve the business?

Since May 2017, the business model of New England's Finest has been at the intersection of serving the promotional needs of small and midsize gourmet food makers in the region and offering a unique food experience to those who feel nostalgic about the region. The sky is the limit for this business and several near term ways the new owner can maximize their ROI is to: - Offer custom gift boxes - Diversify gift box pricing tiers - Grow the corporate gift arm of the business further - Increase advertising investment - Expand lifestyle and branded merchandise arm of business - Capitalize on the enormous sports fan market and curate and promote gift boxes associated with the Red Sox, Bruins, Celtics, and Patriots

What work have you put into the store?

We have built this business from the ground up over the last two years addressing all the logistical needs as well as building a strong brand and audience. Other work includes: - investing in the necessary hardware, software, and marketing collateral as well as a substantial library of brand assets including custom artwork, graphics, and hundreds of photos. - developing strong partnerships with dozens of companies across the region - building a strong community of customers and prospective customers across 3 different social media channels and a growing email subscriber list - Attracting the attention of some major media outlets including New England Monthly, the HIPPO Press and CNN.

Traffic and Performance

  • Avg. revenue /month
    $361
    Verified
  • Avg. sessions /month374Verified
  • Avg. profit /month
    $100
  • Profit Margin20%
  • Avg. sales /month20
Other details about profit: In addition to online sales, we frequently sell our curated gift boxes offline at events and for some of our B2B customers. We also have an account with Cratejoy where we have had sales as well.
Total revenue
  • $12,270
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 12,721Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $12
      /year
    • MailChimp
      $1
      /month
    • G Suite
      $5
      /month
    • Monthly print newsletter (cost per copy)
      $1
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      We have dozens of design files that will be transferred to the new owner via Google Drive.
    • Personal support after sale

      The team is happy to support the transition for 30 days after the sale including the transfer of all accounts, digital assets, and physical assets. We are also happy to make introductions with vendors and partners as necessary.
    • Domain

    • Product photos

      We have hundreds of promotional photos that will be transferred to the new owner via Google Drive.
    • Social media

      Total followers4,800subscribers
    • Suppliers

    • Mailing List

      1,400subscribers

    Seller‘s Advice

    How to grow this business

    • Offer custom gift boxes
    • Diversify gift box pricing tiers
    • Grow the corporate gift arm of the business further
    • Increase advertising investment
    • Expand lifestyle and branded merchandise arm of business
    • Capitalize on the enormous sports fan market and curate and promote gift boxes associated with the Red Sox, Bruins, Celtics, and Patriots

    Skills to have

    • Loves New England and has interest in the region’s small batch and gourmet food market
    • Self starter with strong communication and customer service skills
    • eCommerce experience
    • Leveraging social media as a marketing channel

    Share

    MG
    Matt G.Current store owner
    A native New Englander who struggles with using the word “yankee” to describe himself, Matt is a part-time entrepreneur and 15-year marketing and management veteran in the education, nonprofit, and social enterprise sectors. He has a bachelor's degree in Theatre from the University of Massachusetts, an MBA from the University of NH, and owes any successes he has to his family and left-handedness. He is looking to sell because he is in the process of starting a new business.

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