All prices in USD
  • Avg. revenue /month
    $93,130
  • Avg. sessions /month99,119
  • Avg. profit /month
    $30,000

Business Story

Why this business was started

I've been working on Shopify stores for 5+ years now and in that time I've built stores in every niche, but one that I find myself coming back to is the beauty space.

People buy in this space, and one day the idea came upon me to start a general niche style store based around lashes since I had already done well over 6 figures in the beauty space with my past stores.

I acted quickly that day and next thing I knew, Next Lashes was doing 2k days, then 3, then 5, then 10 and so on..

The reason of selling this business

Simply put, I'm too busy.

Next Lashes saw its initial decline when I took on some new high level clients that I couldn't pass up on. But that didn't mean it wasn't working anymore, I just couldn't give it the attention it needs.

I'm working on new projects now and don't have the time to give Next Lashes the attention it needs. I see a ton of potential for this store as it had a MASSIVE run last year around this time and I'm thinking if someone takes it over soon the same exact thing could happen but even bigger if they approach it in the way that I'm advising.

When I think about the fact that this brand has 50k+ emails I feel silly for not investing my time/energy into it, but I really just can't at this point. I'm working with pretty big companies now and this just isn't aligned with my long term goals anymore to run this brand.

That being said though - this is an INCREDIBLE platform that I don't want to see go to waste. I feel the best thing for me to do would be to have someone take it over who can run it how it should be and thus reap the benefits of the brand.

What's involved in running this business

An overview of the tasks involved are as follows:

  • Order Fulfillment
  • Messaging Suppliers
  • PPC Advertising (if you want)
  • Development of Strategy
  • Managing Employees
This business was founded: over 1 year ago
Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
    $93,130
    Verified
  • Avg. sessions /month99,119Verified
  • Avg. profit /month
    $30,000
  • Profit Margin25%
  • Avg. sales /month2,680
Other details about profit: The first two months of the store's launch we maintained around 30-40% profit margins. After that it declined slowly to around 20% in January and we held that pretty strong. Over time they naturally declined - HOWEVER what we found towards the end of the initial run was that we were lacking systems that would have generated much higher margins. With that in mind, someone giving this brand the attention it needs would likely be all it would take to generate great sales with AT LEAST 25% margins moving forward - and I know exactly how to do this and will be telling the buyer the steps to take.
Total revenue
  • $1,396,950
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,486,797Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Employees
      $1
      /month
    • Domain
      $12
      /year
    • Shopify Apps
      $150
      /month
    • Facebook, Instagram and Google Ads
      $40,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Buyers choice. We can transfer however suits you best.
    • Personal support after sale

      After the purchase I'll personally be providing four 1 hour long consulting calls (4 hrs total) where we'll strategize to develop actionable KPIs to get the store back up to speed, but also KPIs for the future and how to continue to grow it moving forward.
    • Domain

    • Product photos

      Buyers choice. We can transfer however suits you best.
    • Social media

      Total followers50,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      50,000subscribers

    Seller‘s Advice

    How to grow this business

    How would you grow it?: 1. PPC Advertising 2. Great Email Marketing Systems 3. Influencers 4. Better Branding 5. Retail

    Skills to have

    Basic marketing skills would be excellent of course but thats the beauty in taking over a proven store, you don't need to know as much as you would if you tried to build out everything on your own.

    I'll be providing 4, one hour long each consulting calls after the purchase to help make sure the new owner is equipped with whatever they need to run the brand moving forward.

    Share

    KR
    Kyle R.Current store owner
    I've been doing online marketing for 8 years and 5 of those years I've been on Shopify building brands for myself and clients. I've built over 10 stores/brands of my own that reached 6 and 7 figure in revenue, and have consulted for over 40 brands (3 of which were eight figure annual revenue companies). Shopify is my "Home" when it comes to marketing and I'm looking forward to us connecting and helping change your life like it did for me!

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