All prices in USD
  • Avg. revenue /month
    $268
  • Avg. sessions /month975
  • Avg. profit /month
    $1
  • Inventory value
    $40,000

Business Story

Why this business was started

To offer pregnant and breastfeeding mums something more exciting to wear! Easy-to-rock, organic and mindfully made clothes that are not only functional but also fit and flatter a changing body. So much of the maternity and breastfeeding wear on offer on the high street looks the same and is limited to plain, boring basics or clothes that are poor quality, made in synthetic fabrics. Mums are craving clothes that are comfortable and functional, as well as fun and exciting!

NINE+QUARTER is unique in the space of maternity and breastfeeding clothing for three reasons: 1. we empower women by offering them a more exciting choice of maternity & breastfeeding wear than what's currently out there on the high street, 2. Our designs are predominantly maternity+breastfeeding friendly which means they fill a dual function and can be worn for longer (= more sustainable and better cost per wear) and 3. We score highly on a number of sustainability points such as organic fabrics and dyes, ethical manufacturing/positive working conditions, focus on reducing waste, eco-friendly packaging.

The reason of selling this business

What was meant to be a short term secondment abroad with my husband's job has turned into a long term international relocation and the plan to move back to the UK shortly after launch has been delayed. I have been working mostly remotely and I'm finding it very difficult to drive growth this way. In particular with Covid making it extra difficult to travel to review samples, attend fairs etc. I also do not have the social media skills and passion required to drive brand awareness. What's more, through NINE+QUARTER I have developed a passion for sustainability and have decided to pursue a Master in Sustainability.

What's involved in running this business

As a sole employee I'm responsible for doing it all (from admin to design, manufacturing and advertising). Thankfully, I have gathered some wonderful freelance contacts who help me with different areas of the business, namely: - A designer to help create new designs and collections - Factory agent who helps me in all aspects of production (clothes as well as sourcing and printing bags, hang tags and barcodes etc). I work with a really professional factory who makes beautiful quality clothes with all the right sustainability credentials, including worker conditions, fabric origin, focus on waste reduction etc. Fabrics and dyes are organic.
- Content writer who can help with email marketing, social media posts and writing & publishing blogs - Professional, affordable photographer and a hair & make-up artist to capture model shots of the products
I also work with a: - Fulfillment company who holds the stock and manages customer orders and returns - Trusted accounting firm with affordable prices.

Thus running the business involves predominantly: - Researching the market, understanding customer needs and setting a vision for the brand. - Managing the design process to ensure proposed designs are in line with the vision, overseeing and signing off on product samples - All aspects of branding, incl website, hang tags, bags, packaging etc.
- Website management (content, structure, look and feel, SEO) - Ensure the products are correctly inputted into the warehouse system - Approve returns
- Customer service - Building and delivering a marketing strategy, incl. tactics and plan, covering: content & influencer marketing, advertising, promotions, events (mother's day, valentine's etc), competitions, collaborations - Running the day to day social media, incl. planning, editing, curating posts, stories and reels and engaging with followers, finding collaborators - Submitting VAT returns - Paying Invoices - Ordering new packaging - Briefing the designer and content writer and liaising with the other business partners mentioned above - Organising & directing the photoshoots, incl booking the venues, models, ordering stock, curating the outfits etc.
- Creating product photography and showcase videos outside the photoshoots, e.g. flat lays, close-up or top tip videos

This business was founded: about 4 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $268
    Verified
  • Avg. sessions /month975Verified
  • Avg. profit /month
    $1
  • Inventory value
    $40,000
  • Profit Margin1%
  • Avg. sales /month6
Other details about profit: NINE+QUARTER hasn't started generating any profit yet. I invested upfront into stock and haven't had enough orders to date to cover that investment. The opportunity lies in expanding awareness to generate more orders.
Total revenue
  • $12,860
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 46,832Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $270
      /month
    • Domain
      $20
      /year
    • Canva
      $12
      /month
    • Facebook/Instagram
      $280
      /month
    • Content writer : 4x email newsletters + 2x blogs per month
      $200
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logos, hang tags, printed neckline labels, banner images I also have almost 60 blog posts/articles on pregnancy and new mum related topics published on the website Mission statement & Brand voice Colour palette All logos & images can be transferred via WeTransfer All content will remain on the website
    • Personal support after sale

      I can provide up to 10h of support weekly for the first 6 weeks to arrange intoductions with suppliers, follow up with refund requests, provide customer complaint support and answer any questions related to the brand and running of the store. Support will be provided via video calls and emails, ideally Monday to Thursday between 10AM-12 30PM AST (Atlantic Standard Time) but alternative time slots can be agreed.
    • Domain

    • Product photos

      Hundreds of professional product photos. Both model shots as well as lifestyle images in 4:5 (for product pages on the website) as well as square and 16:9 (for social media) All can be transferred via WeTransfer
    • Social media

      Total followers2,400subscribers
    • Suppliers

      I'm happy to introduce all my exciting suppliers, namely: - Designer - Factory Agent - Content writer - Professional photographer - Hair & make-up artist - Modelling agency for pregnant women and new mums - Fulfillment company - Accounting firm - Printer (postcards etc) - Packaging supplier
    • Mailing List

      180subscribers

    Seller‘s Advice

    How to grow this business

    • Growth should come from:
    • Building brand awareness, by: 1. Doubling up on paid and organic social media, 2. Attending mum & baby fairs (not done yet due to remote working and Covid) and 3. Attempting to get featured in relevant mum and fashion magazines.
    • Focusing on designs that are both maternity & breastfeeding friendly. Split the range into two pillars: 1. Maternity+Breastfeeding-friendly clothes, 2. Postpartum+Breastfeeding friendly.
    • Offering a small capsule wardrobe of "not so boring basics" or "not so basic basics" ie. plain styles but with details that make them stand out from the highstreet offer (rolled necklines, pockets, reversed seams etc) + a couple of modern, printed, tops.
    • 1/2 collection "not so boring basics" in black, grey melange and white. Other half beautiful, vibrant colours and prints. Focus on edgy, easy-to-rock, timeless style over fashion trends as they move very quickly
    • Expanding the range beyond tops to offer 2 additional leggings (incl. one animal print and one seasonal colour/pattern), one pair of trousers. Make leggings as well as trousers maternity+postpartum friendly
    • Maintaining the high quality and ethical, organic credentials. Look at introducing GOTS or Better Cotton Initiative certification.

    Skills to have

    Digital marketing & PR in general, social media marketing (Instagram, facebook, Pinterest and TikTok!) and PPC advertising in particular (Facebook/Instagram and Google ads). Contacts in fashion magazines would be a big plus.

    Share

    MM
    Martina M.Current store owner
    I'm a mum of two with a first career in customer analysis and loyalty data. The idea for NINE+QUARTER maternity and breastfeeding wear first came to me when I was pregnant with my first child and struggling to find effortlessly cool and comfortable maternity (and later) breastfeeding clothes. I believe in empowering women and helping pregnant and new mums feel confident and true to themselves during pregnancy and as they enter motherhood. I also believe in slow fashion and the need to make better fashion choices to preserve our planet.

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