All prices in USD
  • Avg. revenue /month
    $2,807
  • Avg. sessions /month1,192
  • Avg. profit /month
    $32
  • Inventory value
    $1,500
This business was founded: over 3 years ago
Time to run this business: approximately 5 hours per week

Description

General description

Norsebox is the premier Nordic design subscription box.

I founded Norsebox in November 2015 after moving back to the US from Sweden. Having always loved the modern aesthetic, but never knowing which brands to pursue, I created a subscription box that introduces Americans to Scandinavian designers with home accessories products.

I began by learning some basic photoshop and photography skills, sourcing products from designers in broken Swedish and packaging the boxes in my apartment. Eventually, I outsourced the design/photography and moved to a small warehouse space in Niles, IL for shipping.

Norsebox is, without a doubt, the leading subscription service for Scandinavian design. The brand has a loyal following and often gets free press (Fortune, Apartment Therapy) as mid-century modern and minimalist design take over.

Norsebox has solid partnerships with several large and small suppliers across Scandinavia, giving us access to the latest products in home decor.

Norsebox primarily uses Instagram, but also relies on Facebook and Pinterest to grow its customer base.

Included in the sale is the domain name, the Shopify online store, our customer accounts, email marketing lists, social media sites/accounts and digital marketing material. Physical inventory is also included in addition to the selling price.

I have loved creating this company more than anything and have learned so much through the process. I would love to share with someone who is passionate about making great design accessible.

Why should someone buy this store?

If you're passionate about design and would like a relatively low key startup, this is for you! First, Scandinavian design gets tons of attention with press. Norsebox has been successful with no marketing spend - we have been published in Fortune (full page!), Apartment Therapy, Buzzfeed, Midwest Home, Redbook.

Second, Norsebox is a relatively low maintenance business, making it a great starting point. The boxes send on a quarterly cadence, so there are only a few times a year that things get really busy. Four times a year efforts go toward sourcing product, coordinating logistics, packaging, and fielding customer inquiries. Other than that, the primary function is posting on social media, customer upkeep, marketing and the occasional blog post.

This business is turnkey, low maintenance and any effort will go a long way!

How can the future owner improve the business?

Norsebox has been successful with no marketing spend and very few email campaigns. A little love in the marketing department would go a long way! There is also opportunity to expand into own product line or pivot into a more frequent shipping cadence. Sky is the limit!

What work have you put into the store?

Where to begin! I began the concept a few years ago and tested on 30 customers with the first box. From there, I rebranded with a new logo, website, and gorgeous images of the box for marketing. I developed partnership with 20+ Scandinavian design brands and have carved out a straightforward shipping process. I also have worked closely with ReCharge to fine tune the recurring billing system.

Traffic and Performance

  • Avg. revenue /month
    $2,807
    Verified
  • Avg. sessions /month1,192Verified
  • Avg. profit /month
    $32
  • Inventory value
    $1,500
  • Profit Margin1%
  • Avg. sales /month33
Other details about profit: I would travel often to Chicago for shipping which ate up a lot of the profit! This could definitely increase to 10% margin with streamlined shipping.
Total revenue
  • $126,295
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 53,667Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $14
      /month
    • Domain
      $100
      /year
    • Facebook
      $71
      /month
    • ReCharge, Sketch (or any design program), Shopify
      $67
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Will share via Dropbox.
    • Personal support after sale

      Will provide any support I can! Happy to transition all partnerships with designers to you, walk you through website design and billing setup, share design/logo/photo files, send inventory, and assist with logistics for first round of shipping. I would love to see this business thrive and will help support in any way possible.
    • Domain

    • Product photos

      via Dropbox
    • Social media

      Total followers3,317subscribers
    • Suppliers

    • Mailing List

      1,045subscribers

    Seller‘s Advice

    How to grow this business

    Invest in Marketing and increase product offering!

    Share

    EK
    Elise K.Current store owner

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.