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$20,000 USD

Northern Layer

northernlayer.ca

Appears in Fashion and apparel , Canada, Embroidery, Medium Business, Highly Profitable businesses, Business and Franchises under $20,000

General description

Northern Layer is your online source for Stormtech Products and Custom Corporate Apparel in Canada and the USA. This sale includes three stores (Northern Layer Canada, Northern Layer USA and Northern Layer B2B (Business-to-Business)

Our extended services include embroidery, screen printing and custom decoration. All items are drop-shipped and decorated from our supplier (located in Canada). Our supplier also issues RA's (Return Authorizations) and handles the items for any returns. Everything in this store has been automated which allows you to focus on marketing and selling.

The sale of this store includes the dealer accounts (Canadian and US) to our supplier.
Our supplier handles all of the product, decoration and shipping to make the store extremely simple and automated.

Financials and traffic

Margins increase as you sell more product. Our supplier decreases the discount percentage depending on yearly volume. Some orders are placed through email and invoiced for customers to pay by cheque (these revenues are not captured on Shopify).

Average profit/month

$5,000 USD

Average overall profit margin

60%

Average number of sales/month

5

Lifetime revenue

$19,705.00 USD

Lifetime traffic

11,371 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

I run Google Adwords campaigns with a limited budget of $150/month. It is a very low cost to run and operate. I do also have a Quickbooks account integrated into the site ($15/month). This would not be included with the purchase but I recommend you attain an accounting application for the store.

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$29.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$150.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

northernlayer

Instagram

northernlayer

Q & A

Why should someone buy this store?

It is a low maintenance, highly profitable store.

How can the future owner improve the business?

Put more time into it. I haven't changed the Adwords targeting in over a year and have only been placing Adwords campaigns in Canada. Targeting US consumers on Adwords could be highly profitable (my efforts have gone into other ventures).

What work have you put into the store?

Three Shopify Stores:
- Custom Wholesale (B2B) website; https://business.northernlayer.ca/ This site is locked and enforces customers to apply with an account. Once the customer applies, it will show up in Shopify's back-end. You have the ability to approve the client on three different pricing tiers. Whatever tier you approve them at will be the pricing reflected on the site when they log-in. This site has the same products as our retail site, but is structure in a wholesale format and allows customers to upload logos and request custom embroidery/screen printing.

  • Custom Canadian retail website; www.northernlayer.ca. This site is our basic retail site for Canadian customers.
  • Custom US retail website; www.northernlayer.com. This site is our basic retail site for US customers.

Custom Product & Inventory API:
- We built a custom API through Digital Ocean and our supplier. This API uploads product information everyday around 7PM. Product information uploads: New products, sizes, quantities, etc.

Custom Application for B2B Clients:
- Custom built log in and front end where customers can apply to access our B2B site. They are only provided access upon us reviewing their application in Shopify and tagging the customer with a pricing tier (20, 25 or 30% off).

MailChimp Automation:
- B2B Site: Automated email information based on the tiered discount customer tagging in Shopify. This creates a customer journey and marketing touch-points to show the customer how to use our B2B portal.
- Retail Sites: Basic email automation. Follow up on orders, discounts, review requests, etc.

Quickbooks Automaton:
- Quickbooks is our accounting application which auto updates nightly. All sales, credits, etc from the store is input into Quickbooks for review and acceptance. This automation eliminates the hassle of having to do it yourself.

Google Analytics, Search Console, SEO, etc
- Set up the store on Analytics and Search console to get the site listed and ranked within Google. Improved SEO.

Product Data:
- Huge inventory of products listed in the website with automated inventories and uploads. The sale of this store includes the dealer accounts (Canadian and US) to our supplier.

How many hours does it take to run this business per week?

1 hours

$20,000 USD

Request information

Store images

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