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$2,600USD
  • Avg. Revenue /month
    $828USD
  • Avg. Sessions /month2,464
  • Avg. Profit /month
    $600USD
Business Story

Why this business was started

* Before reading the description - we are not native speakers so there may be some spelling and grammar errors * We started this business because we wanted to create our brand and a unique dropshipping store in the watch industry. We know the description may be a little bit too long but we wanted to explain everything in order to give you a general idea. As stated already below, we are selling the business because we are focusing on other things but this is a very hard decison for us since we spent an insane amount of time in competitors researches, products researches (I would say there is no watch on Aliexpress that we did't look at), niche researches, facebook ads, we looked at every single competitor's FB page, Insta page etc.. Basically we did a lot of researches, imported tons of products, designed the website, grow the FB page and Insta account, writed about us page, FAQ page and we even took the time to modify the images from the suppliers, but after all this work we did't focus on marketing enough. So, this is a perfect store for someone who wants to focus on marketing, FB ads and Instagram influencers only, without worrying about building the store, importing products etc... You could focus your time entirely in FB ads and instagram influencer marketing and some Email marketing (which we already have setup everything with Klavyio and plus it is free), and I want also to mention that we have a very well-built Affiliate program with Refersion for the Instagram influencers, but it is not published at the moment. If you wish we can send to you a sreenshot of everything to check. The business was established in June 2018. Northway Watches is a fashion watches website that sells affordable watches for Men and Women (Currently we switched the store to men only - but you could bring it back to men's and women's in a couple of minutes since we have all the products imported). We sell watches that we could provide at a competitive price using dropshipping via Aliexpress. The typical costumer is males from 18-45 years of age. Good investement opportunity! We generated a total revenue of $3,836 USD with over $2,390 in profits (almost 60% profit margin on every product) in only 1 Month (the store was launched on June but we started selling only at the beginning of September) - RETURNING CUSTOMER RATE IS 9.46%! → INSTAGRAM FOLLOWERS: 1.9K → FACEBOOK PAGE: 30K LIKES → EMAIL SUBSCRIBERS: OVER 500. LOTS OF GROWTH POTENTIAL FOR THIS STORE AND IS ALREADY IN THE 4% OF STORES THAT LAUNCHED THE SAME WEEK IN TERMS OF TRAFFIC. The store was launched on June but we started marketing and selling only at the beginning of September (that's why the averages are so low) and in just 1 month we generated over $3,836 in revenue (2,390 profits) WITH ONLY WITH FB ADS. Zero email marketing – Zero Influencer marketing, but we have the affiliate program (it is all set up with refersion) and collaborations, email templates and texts already created so the future owner should only publish the work on the website and contact the influencers. - There’s also an automated email abandoned cart series with Klavyo - Google Ad Words is untouched. The store has its own unique domain, brand, logo, custom email addresses with store domain giving it a good appearance. All the FB ads that we created were just for testing and we never really took the time to actually scale them and to properly set them up BUT we were still able to generate a profit so we believe this store has a huge growth potential. The Facebook Pixel data is not bad considering it is running from just one month, we have a custom audience of 49’000 people based on engagement such as page view, post interactions, post clicks etc.., and a custom audience of 5’200 people who visited our store from fb, so the Facebook Pixel is ready for retargeting campaigns. We have taken care of everything from graphic design to digital marketing to get this store off the ground. We spent months perfecting all the aspects of the store because we wanted to create something unique not just the classic dropshipping store. We bought one of the most beautiful and modern theme, (Prestige by Maestrooo) and customized it in all the aspects and details. The logo (designed by a graphic designer) is very clean and minimal, we have two versions (black and white) and we use another minimal logo for social media platforms. All the Policies are written and personalized for the store, About us page, Contact us page ect… All our products were imported from Aliexpress using Oberlo. We have OVER 180 PRODUCTS and we didn’t just select the first products we saw, we selected only the best ones doing competitors researches and looking at trends and of course, all our products are relevant to our niche. ALL THE PRODUCTS HAVE BEAUTIFUL IMAGES AND WE WRITED UNIQUE DESCRIPTIONS FOR EVERY SINGLE PRODUCT. **AT THE MOMENT ALL THE PRODUCTS ARE NOT PUBLISHED SINCE WE ARE TRYING TO FOCUS ONLY ON MEN’S WATCHES** Again, we spent an insane amount of time on this store trying to make it perfect and now, when we had to start making serious marketing campaigns, FB ads and influencer marketing etc, we did not have the time to do so. We have invested 5 months of our lives into this business and to be quite honest, we were very reluctant to sell, because we know we have done the hardest part, we know it can be successful, we know it is profitable and we know it has huge potential. Now is the easy part; scaling it and potentially making some serious money. But we have had to make the heartbreaking decision to let it go because we are focusing on other projects and we have to take care of our families. If you’ve read this far and you’re seriously interested and would like to learn more, then please reach out, we will be happy to answer any questions you may have. Thank you for your time.

The reason of selling this business

As mentioned in the description, we are focusing on other projects and we have to take care of our work and families. The store was profitable right away but we don't have enough time anymore to take care of it and scale it as we are devoting a lot of time and energy elsewhere. As hard as it is to walk out of so much opportunity, this is the decision we’ve made after pondering it for a long time. As we mentioned before we have put all the initial hard work in; including building the website in all the aspects and an online presence, building a mature Facebook pixel with an abundance of targeted data, building social media accounts with genuine followers, creating a profitable niche, testing products, building our social media following and managing social media campaigns. It will take you months and thousands of dollars to do on your own. We've already put in the time and money!

What's involved in running this business

As we mentioned above, we've put all the initial work into making the website customer friendly, importing products, making fb ads and implemented all the marketing techniques needed to gain initial visibility ect, now the future owner can scale the store by continuing to create FB ads as well as starting with Instagram influencer marketing and email marketing. This is an excellent opportunity for the right person to take this store onto the next level. Once you will find the right audience and the right customer targeting this is an almost fully automated business with huge potential for growth. The time to run this business will be approximately 14-20 hours per week.
Time to run this business: approximately 14 hours per week
Traffic and Performance
  • Avg. Revenue /month
    $828USD
  • Avg. Sessions /month2,464
  • Avg. Profit /month
    $600USD
  • Profit Margin65%
  • Avg. Sales /month70
Traffic and Revenue data comes directly from Shopify and can not be edited by the seller.
Total revenue
$3,311USD
Total traffic
9,857Sessions
Expenses
  • Shopify plan
    $29USD
    /month
  • Domain
    $0.08USD
    /month
  • Oberlo
    $29USD
    /month
Sale Includes
  • Physical inventory

    Not Included

  • Logo and branding assets

  • Social media accounts

  • Personal support after sale

  • Domain

  • Product photos

Social Media

Mailing list500subscribers
Social followers32,000subscribers