Notorious

Notorious has been a passion project for me. I wanted to get my feet wet in the fashion and apparel industry (streetwear specifically) and this was a great way to do it. Considering Streetwear has a high perceived value in the apparel industry, I found a gap in the market to sell high perceived value sneakers and streetwear at reasonable prices. This store has gone through everything needed to get up and running and is ready for someone to just take over and run ads - get sales and eventually scale it to the moon!

I'm working on other projects now that require my focus. I feel like I'm wasting the growth opportunities available for this business due to the lack of time I have on this business. I want to exit and pass the business off to someone that has the time to adequately give this business the time and energy it needs for continued growth. I am now focusing my time on a health and wellness business that I have been working on over the last year that is consuming more of my time every day.

In the early days, I have invested a lot of my time in the stores design. The valuation price for Notorious is 7x compared to my listing price. However, I'm listing this store at a considerably lower value as I want to make a quick exit and focus on my other ventures.

Day-to-day, almost nothing. The business is setup to to fulfil orders from a third-party app (all connections are setup and automated with Shopify integrations) so that you can take it on, not touch it, and still bring in income! Apps include Oberlo and Wiio (fulfilment services). Wiio is an end to end solution, from sourcing the product to actually fulfilling orders worldwide. All products are uploaded on the Wiio dashboard, and all prices have been quoted by the supplier. Every time an order comes in, just a simple "order" click fulfils the order. In the case of multiple orders, the "batch fulfil" feature fulfils multiples order at once.

To grow Notorious, some time may need to be spent on marketing (ads, influencer-marketing, etc). This also opens a huge array of opportunities in terms of sales - as majority of the orders placed till now have been organic orders from Notorious's social media following. Paid traffic hasn't been utilised to its full potential.

• Optimising Facebook ads
• Influencer marketing/alternative marketing methods. Find influencers who can represent the brand. Offer them free apparel in return (I have got many requests by multiple influencers in the streetwear, apparel and gym niche but I haven't got the chance to pursue this strategy - has HUGE potential for organic sales)
• Adding more related products to the store
• Improve the site's Google ranking etc to increase the amount of "organic" sales that the store generates
• Dedicating your time to the store!

• Basic understanding of e-commerce
• Budget for initial Facebook ads set aside (At least $250-$350)