All prices in USD
  • Avg. revenue /month
    $2,521
  • Avg. sessions /month4,319
  • Avg. profit /month
    $1

Business Story

Why this business was started

Originally the website was created to cater for busy women of all ages and stages who needed a one stop shop for products as well as recipes and articles explaining how to use the products on the site. Over time the site has moved to have more of a detoxing, superfood and gut health focus, although a wide range of products are sold.

The reason of selling this business

I moved to New Zealand and could no longer support the distribution channels remotely and I started another business.

What's involved in running this business

Buying wholesale health and wellness products and uploading the inventory onto the site. Sending out orders each day. Marketing, blogging, customer support.

This business was founded: almost 6 years ago
Time to run this business: approximately 0 hours per week

Description

General description

The Nourishing Hub has an excellent reputation in the Australian market and has a loyal customer base in the health and wellness space. The website has more than 350 wellness products listed, a number of which are at the top of goggle.

In mid 2016 the owner of the business moved to New Zealand and launched another business. She hired someone to run the distribution side of the business but in 2019 sold out of all the stock and now the site is just visited via google traffic and for it's blogs and recipes.

The website has now had all of its products sold out - so essentially you are buying the website itself with very good web authority and a database of 4000 customers. When it was selling products, the website was getting about 1,200 - 1600 hits per week (5,100 in the last month).

Why should someone buy this store?

The Nourishing Hub is a well reputed health and wellness site in Australia. It has a loyal following and consistently positive feedback from customers. The site has enormous potential for the right buyer. With digital marketing expertise and time invested to grow the business the possibilities are huge with this business. Everything is in place from end to end to create a seamless online experience. All product URLs can be migrated to a new URL (if required) without compromising SEO rankings.

This website is an excellent price!l After spending $35K (USD) on website development, SEO and web authority, the owner is selling for a fraction of the cost selling to someone who wants to take in whatever direction they choose.

The site would be well suited to someone wanting to get into the online health and wellness retail space or someone who is launching their own health product and wants an engaged audience and working platform to launch from.

How can the future owner improve the business?

The site could be significantly improved in the immediate term with: • Regular Facebook advertising • Strategic digital marketing of products • Affiliate relationships • Partnerships * Adding the products back on the site (or dropshipping them)

What work have you put into the store?

The website has been professionally designed and optimised to work with speed and ease. An enormous amount of time has been invested in building the website to where it is today. Here are few of the features included:

• SEO and backlinking • 350 product profiles in place with optimised images and SEO uploaded. • Abandoned cart functionality • Affiliate Link functionality • Customer life cycle emails • Customer review functionality • Mailchimp integration • Website and Email Hosting • Logo and branding • Secure customer data collection • Ebay link in place for ebay sales • Australia Post business plan in place • Distribution process in place • Paypal, credit card and direct debit payment options • Terms and Conditions in place • Privacy statement in place

The site has had an extensive amount of SEO work done to it over the last 6 years, as well as backlinks and affiliate links created. 134 blogs have been written and close to 100 recipes created (most of these blogs and recipes are not include but those will high web traffic will be).

Traffic and Performance

  • Avg. revenue /month
    $2,521
    Verified
  • Avg. sessions /month4,319Verified
  • Avg. profit /month
    $1
  • Profit Margin1%
  • Avg. sales /month1
Other details about profit: Profits are at an all time low currently because I am unable to give the business the time it needs due to other commitments. I have also outsourced the distribution, which I use to do myself.
Last 5 years revenue
  • $163,834
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 280,751Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $120
      /month
    • Domain
      $20
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Email files will sent through with these
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Already on the website.
    • Social media

      Not Included
    • Suppliers

    • Mailing List

      4,000subscribers

    Share

    SD
    Simone D.Current store owner

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