All prices in USD
  • Avg. revenue /month
    $6,821
  • Avg. sessions /month5,853
  • Avg. profit /month
    $1,500
  • Inventory value
    $30,000

Business Story

Why this business was started

Parenthood is an incredible journey. You feel love like you’ve never felt before, you’re enthralled by every development, you learn new languages (baby talk and temper tantrums), you develop unparalleled levels of patience (also related to temper tantrums), you learn new skills you never had before (changing diapers, completing tasks with one arm and a baby on the hip), and you discover a wide range of baby products, brands, and accessories you never knew existed.

As parents of two, Olivia and Logan, we’ve been on this same extraordinary journey. For us, this experience has also unearthed a passion for discovering fun, trendy, comfortable, well-made and baby-safe products for our kids. So much so, that we launched a store that brings together all our favourite brands and baby essentials. We named it O&Lo, after “Olivia & Logan”.

We were excited to launch a business that could grow and are thrilled with the momentum we've been able to gain.

The reason of selling this business

Operating a business is no small task. Our family is growing and it’s becoming difficult to manage this business on our own. We’re ready to sell this business as a turn-key operation that someone can take-over and improve. We know there’s a ton of further growth potential. Specifically, we think our shop might be interesting to existing baby-shops with a retail location that may need some help establishing an online presence.

What's involved in running this business

This shop is operated by one super mom. She does it all. Has experience with baby products and does the research to understand what products are in demand and are high quality. Works with suppliers to establish relationships and order inventory. Fulfills all customer orders (packing and shipping). Handles all customer inquiries and resolves all customer issues. Manages social media profiles. Manages all Facebook and Instagram advertising. Outsourced Google Ads. Outsourced bookkeeping.

Operating this shop takes a broad range of skills, but is manageable to grow and scale. Ideally, someone purchasing this store should be doing so with plans to grow and hire expertise in specific areas, such as marketing, operations, etc.

This business was founded: over 2 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,821
    Verified
  • Avg. sessions /month5,853Verified
  • Avg. profit /month
    $1,500
  • Inventory value
    $30,000
  • Profit Margin24%
  • Avg. sales /month130
Other details about profit: Average profit may not be the right measure, given the growth driven over the last year. In January 2021, profit was $5,700. Opportunities to improve profit margin are: Bring down operational expenses - shipping, shipping materials Improve advertising efficiency Shift towards higher margin products Increase average order value Test more profitable sales tactics (e.g. Buy one, get 50% off, etc)
Total revenue
  • $218,268
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 187,301Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $16
      /year
    • Reputon Customer Reviews App; Gift Reggie
      $16
      /month
    • Facebook, Google Ads
      $3,790
      /month
    • Bookkeeping, Internet access, Shipping materials
      $210
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All business assets available will be provided, including product images, social media images, logos, video ads, etc. To be shared via DropBox or WeTransfer.
    • Personal support after sale

      Willing to provide support through the transition to the new business owner(s). Specific requirements to be negotiated. Something like 10-hours a week over the first 2-weeks of transition, 5-hours a week over the next 6-weeks. If additional support is required beyond this 2-month transition period, that would need to be discussed. My goal would be to successfully transition all responsibilities to the new owner and set everyone up for success. Introductions to suppliers, transition of business assets, transition of inventory, transition etc.
    • Domain

    • Product photos

      All product photography available to be provided. Additional product images and lifestyle images can be sourced from suppliers. To be shared via DropBox or WeTransfer.
    • Social media

      Total followers2,700subscribers
    • Suppliers

      Direct relationships have been established with all our product suppliers and manufacturers. These relationships are managed by email or telephone. Direct transition support and contacts will be provided to the new owner, along with direct introductions by email. Additional support here can be provided if needed.
    • Mailing List

      2,285subscribers

    Seller‘s Advice

    How to grow this business

    To drive further growth, I would recommend focusing on some of the following: - Provide a very high standard of customer service - your customers are primarily moms, parents, and grandparents. We generate a high portion of repeat customers by caring about the experience, carrying high quality products, and treating every customer with care. - Be more active on social media, partner with more creators / influencers, highlight more products, write more posts - this was not a strength for me, but is such a clear opportunity to drive more growth - Same thing with email marketing - conduct more email marketing, write blog posts, drive more demand - Identify additional high quality products that are in demand - find products where the margins make sense - Explore ways to increase average order size - Produce more product content - images / videos, etc - you can use this in all of your marketing (social media, email, so on)

    Skills to have

    This shop is operated by one super mom. She does it all. Has experience with baby products and does the research to understand what products are in demand and are high quality. Works with suppliers to establish relationships and order inventory. Fulfills all customer orders (packing and shipping). Handles all customer inquiries and resolves all customer issues. Manages social media profiles. Manages all Facebook and Instagram advertising. Outsourced Google Ads. Outsourced bookkeeping.

    Operating this shop takes a broad range of skills, but is manageable to grow and scale. Ideally, someone purchasing this store should be doing so with plans to grow and hire expertise in specific areas, such as marketing, operations, etc.

    Share

    YL
    Yoni L.Current store owner
    Parenthood is an incredible journey. You feel love like you’ve never felt before, you’re enthralled by every development, you learn new languages (baby talk and temper tantrums), you develop unparalleled levels of patience (also related to tantrums), you learn new skills you never had before (changing diapers and tasks with a baby on the hip), and you discover a wide range of baby products, brands, and accessories you never knew existed. Our journey also included launching a store that brings together all our favourite brands & baby essentials.

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