OBNI (Objetos Bonitos No Identificados) is a word game based on OVNI (Objetos Voladores No Identificados) which would be like saying UFO (Unidentified Fancy Objetcs). I started this business with the mission of making other culture's design and fancy products readily selected and available for the Spanish market since 10 years ago. Our total revenue so far is of 1,5 Million Euros.
We have become widely known thanks to our online marketing campaigns in Facebook, having invested more than 120.000 USD over the years. We are selling this business to focus on other professional endeavors.
In our pricing, we include the whole package as a turn-key product: User, Sales, Products DB, the Shopify platform fully at work, all the mailing listings with more than 12.000 user registrations, the logo and brand, the domain and the current stock we own.
We also include 7500 followers in Facebook, 1700 followers in Instagram, 100 followers in Pinterest.
The price is negotiable, make us an offer!
Financials and traffic
Of course it varies depending on the work one is willing to put into it. In our best years profit was very high, more than 4000 USD/month.
Average overall profit margin
Average number of sales/month
Value of inventory
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
The new owner should consider making the site available for other European language speakers such as English, French, German and Portuguese in order to make it more accessible for the rest of European markets. Also, an advertisement campaign budget must be considered in order for the website to attract new traffic of users on a monthly basis.
(ie. Mailchimp, apps)
The inventory value is based on cost price of products being imported clearing customs and all logistics expenses. The inventory purchase is negotiable. We currently have over 400 different SKUs on sale.
Because it has a "legacy" of its own in the history of spanish stationery and gift products. We started something that no one had before, introducing to the European market products that were way ahead at the time. All the hard work has been done already and it is a matter of correctly exploiting the brand, the market demand it has created. Furthermore, it will give you a constant income without much effort and it has all the potential to become a "great" store again.
How can the future owner improve the business?
It needs a good marketing campaign and make the offer more diverse, always growing within the concept of the store.
What work have you put into the store?
The results speak for themselves: More than 12.000 registered users (more than 7.000 have purchased), 10 years of product sourcing from countries like South Korea, Chile and Holland, more than 16.000 fulfilled orders, extensive experience in customer service and very loyal fans.
How many hours does it take to run this business per week?