OculosGlasses

We believe that blue light glasses is a must when it comes to the way we are living the world today. With a growing number of screen watchers daily, it's hard to ignore the need for these glasses.

I don't have enough time or resources to really scale the business to where it can be. The returns can be substantial if you're able to invest in areas of growth for this business, such as facebook advertising and sponsorships. The site is built with a great theme (Debutify) that is already paid for and comes with a bunch of internal apps. Along with us optimizing the store to look super professional and sleek to use. We also unfortunately don't have the knowledge of facebook advertising so when we took it over, we spent more than we have made just to test the waters and see what works. The site get's the products from Oberlo (Aliexpress) so there is no physical inventory. You just have to fulfill the orders in Aliexpress (which is automatically done in Oberlo) and they ship out the products and offer returns. The ads worked perfectly but, like I said, we have no knowledge on optimization. The site has shown signs of getting customers without the ads, however, ads make it more consistent. We're selling the store for half of Shopify's valuation because the site is not reaching its max potential under our command.

Knowing how to fulfill orders in Oberlo, customer support emails, and managing the ad spend and optimizing the facebook ads day to day.

I would learn how to optimize and scale the ads. The glasses sell themselves and we put a decent mount into rebranding into making the site look very professional and legit. The social media is growing by the day and we re-diverted the manufacturing to occur in the U.S. rather then China so shipping speeds are super optimized. Knowing how and where to invest (specifically advertising and sponsorships) is a must to really scale this business the next 5 years.

Facebook ad manager and advertising.