- Avg. revenue /month$12,428
- Avg. sessions /month16,071
- Avg. profit /month$2,500
Why this business was started
We were exploring different niches to start a Shopify site. There was a lack of options for underwear catering specifically to gay men. This one is the one that took off. Originally it was just myself that started it, but I needed some help, so I asked my mom to be my partner. It's really fun when my mom tells her friends she looks at half naked men all day.
The reason of selling this business
We decided to sell to focus on other ventures. The site is profitable and has untapped potential! Most of our sales come through Facebook and Instagram ads ($12-15 per sale to FB). If you are social media expert, you could generate a lot more organic sales.
What's involved in running this business
Right now, there are about 500 different products on the site. The main jobs are: Adding new products. Creating sales ads on Facebook and Instagram. Creating emails on MailChimp to our 10k shoppers. Ordering on Oberlo daily. Responding to customer emails.
Traffic and Performance
- Avg. revenue /month$12,428Verified
- Avg. sessions /month16,071Verified
- Avg. profit /month$2,500
- Profit Margin25%
- Avg. sales /month338
- Shopify plan
- Oberlo, Bold Apps, Gorgias for CSR, TaxJar for taxes, SEO Image Minimizer
- Mailbox, Office Supplies, Taxes & Licenses
Physical inventoryNot Included
Logo and branding assetsWebsite domain, all shopify assets (including custom theme), pictures, and logos. Will transfer the Twitter, Facebook, and Instagram profiles to the new owner. New owner will get the mailing list from Mailchimp of almost 10k email addresses that have opted in.
Personal support after saleWe will provide 2 months of training and support. We can train you on all aspects of the site, but it will be up to you add new products that fit the market.
Product photosWill transfer with the transfer of the site.
How to grow this business
Last year, we had a net income of $30k working on the site part time. We have a 10k mailing list on MailChimp of actively engaged shoppers (20%+ open rate). Our Facebook page has 14k followers and our Instagram account at about 2,500 followers. We carry no inventory as we only do drop shipping. However, we are not really that great at social media. If someone were to devote themselves to the site and social media full time, the site could explode!
Skills to have
Social media skills would grow the business. Must know how to work Oberlo. The site caters primarily to gay men's sense of style, so the new owner should know what styles gay men want.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.