All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month17,815
  • Avg. profit /month

Business Story

Why this business was started

We were exploring different niches to start a Shopify site. There was a lack of options for underwear catering specifically to gay men. This one is the one that took off. Originally it was just myself that started it, but I needed some help, so I asked my mom to be my partner. It's really fun when my mom tells her friends she looks at half naked men all day.

The reason of selling this business

We decided to sell to focus on other ventures. The site is profitable and has untapped potential! Most of our sales come through Facebook and Instagram ads ($12-15 per sale to FB). If you are social media expert, you could generate a lot more organic sales.

What's involved in running this business

Right now, there are about 500 different products on the site. The main jobs are: Adding new products. Creating sales ads on Facebook and Instagram. Creating emails on MailChimp to our 10k shoppers. Ordering on Oberlo daily. Responding to customer emails.

This business was founded: over 5 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month17,815Verified
  • Avg. profit /month
  • Profit Margin25%
  • Avg. sales /month338
Other details about profit: All of the profit comes directly from sales.
Total revenue
  • $889,369
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,158,008Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Oberlo, Bold Apps, Gorgias for CSR, TaxJar for taxes, SEO Image Minimizer
    • Facebook
    • Mailbox, Office Supplies, Taxes & Licenses

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Website domain, all shopify assets (including custom theme), pictures, and logos. Will transfer the Twitter, Facebook, and Instagram profiles to the new owner. New owner will get the mailing list from Mailchimp of almost 10k email addresses that have opted in.
    • Personal support after sale

      We will provide 2 months of training and support. We can train you on all aspects of the site, but it will be up to you add new products that fit the market.
    • Domain

    • Product photos

      Will transfer with the transfer of the site.
    • Social media

      Total followers14,000subscribers
    • Suppliers

      Not Included
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Last year, we had a net income of $30k working on the site part time. We have a 10k mailing list on MailChimp of actively engaged shoppers (20%+ open rate). Our Facebook page has 14k followers and our Instagram account at about 2,500 followers. We carry no inventory as we only do drop shipping. However, we are not really that great at social media. If someone were to devote themselves to the site and social media full time, the site could explode!

    Skills to have

    Social media skills would grow the business. Must know how to work Oberlo. The site caters primarily to gay men's sense of style, so the new owner should know what styles gay men want.


    Ryan S.Current store owner
    We are a mother and son team who started our dropshipping underwear store three years ago. We each put in about 10-20 hours a week for the site. It can be run from anywhere.


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