- Avg. revenue /month$12,428
- Avg. sessions /month16,071
- Avg. profit /month$2,500
Business Story
Why this business was started
We were exploring different niches to start a Shopify site. There was a lack of options for underwear catering specifically to gay men. This one is the one that took off. Originally it was just myself that started it, but I needed some help, so I asked my mom to be my partner. It's really fun when my mom tells her friends she looks at half naked men all day.
The reason of selling this business
We decided to sell to focus on other ventures. The site is profitable and has untapped potential! Most of our sales come through Facebook and Instagram ads ($12-15 per sale to FB). If you are social media expert, you could generate a lot more organic sales.
What's involved in running this business
Right now, there are about 500 different products on the site. The main jobs are: Adding new products. Creating sales ads on Facebook and Instagram. Creating emails on MailChimp to our 10k shoppers. Ordering on Oberlo daily. Responding to customer emails.
Traffic and Performance
- Avg. revenue /month$12,428
Verified
- Avg. sessions /month16,071
Verified
- Avg. profit /month$2,500
- Profit Margin25%
- Avg. sales /month338
Expenses
- Shopify plan
- $79/month
- Domain
- $10/year
- Oberlo, Bold Apps, Gorgias for CSR, TaxJar for taxes, SEO Image Minimizer
- $237/month
- $2,200/month
- Mailbox, Office Supplies, Taxes & Licenses
- $200/month
Sale Includes
Physical inventory
Not IncludedLogo and branding assets
Website domain, all shopify assets (including custom theme), pictures, and logos. Will transfer the Twitter, Facebook, and Instagram profiles to the new owner. New owner will get the mailing list from Mailchimp of almost 10k email addresses that have opted in.Personal support after sale
We will provide 2 months of training and support. We can train you on all aspects of the site, but it will be up to you add new products that fit the market.Domain
Product photos
Will transfer with the transfer of the site.Suppliers
Not IncludedMailing List
9,500subscribers
Seller‘s Advice
How to grow this business
Last year, we had a net income of $30k working on the site part time. We have a 10k mailing list on MailChimp of actively engaged shoppers (20%+ open rate). Our Facebook page has 14k followers and our Instagram account at about 2,500 followers. We carry no inventory as we only do drop shipping. However, we are not really that great at social media. If someone were to devote themselves to the site and social media full time, the site could explode!
Skills to have
Social media skills would grow the business. Must know how to work Oberlo. The site caters primarily to gay men's sense of style, so the new owner should know what styles gay men want.
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