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$5,000 USD

OliveTree Home

olivetree-home.com

Appears in Home and furniture , Medium Business, Retail Stores, Inventory, Business and Franchises under $5,000, Businesses using TaxJar for Sale

General description

I want to start by saying I LOVE MY STORE! I am very sorry to have to list it, but I also work a full time job and have developed health issues, and neither are allowing me the time or money the store needs to have devoted to it. I'm also very proud of what I have accomplished so far on a serious learning curve and with my tiny budget. I started with $500.00. I made all the newbie mistakes last year.

I pay for the seo on adwords on a shoestring budget of $3 a day, so I have not been able to see the store's full potential, but it's there! The store has started to show a profit since May. It's modest, but it's a start for someone with the time and experience to put into the store. The rest of sales are coming from Pinterest and social buttons. I do feel this store could use a phone # and a dedicated person answering for service and calls. however I currently use a texting service and very rarely receive any. Returns are very rare.

Someone that understands the funnel better than me and can analyze the checkout process to find the drop off will see a big improvement. 550 add to carts so far this year should have more than 136 sales so far. Obviously being able to put more money into the adwords daily will also bring in more sales.

Christmas is huge. Last year I sold 70 gift basket in 4 weeks. This year, I am using a gift basket vendor and expect an even bigger Christmas just from that one item type.
The store has 4,000 items currently. I have put in hundreds of hours to adding product and there are a few thousands more to add from my vendors.

I currently have some independent brands on the site that were recently added and with some marketing budget behind them, will do really well. I also am one of the 4 or 5 US stores carrying Canadian brand Perth Soap Co. I have some physical inventory of this and the rest of the items are drop-ship only.

Financials and traffic

Profit is tough to calculate because I was paying off Shopify Funding loans which take a 15% of the sale, and margins are between 25 & 40%, depending on vendor. The loan was just paid off 3 weeks ago. There is another loan of $700 to 1,100 on the board available.

Average profit/month

$700 USD

Average overall profit margin

30%

Average number of sales/month

30

Value of inventory

$300 USD

Lifetime revenue

$13,005.00 USD

Lifetime traffic

39,780 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Adding gift cards thru an app was my plan for the holiday season.

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$80.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$250.00/month

Domain

$1.00/month

Inventory

The physical inventory is soaps and lotions from the Perth Soap Co. All else is drop-ship. I will mail you a flash drive with all the photos for the drop ship inventory.

Located in Orlando

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Pinterest

olivetreehome

Twitter

olivetreelisa

Mailing list

287 subscribers

Social media followers

1,028 people

Q & A

Why should someone buy this store?

I have relationships in place already for you! Soothi, Nutrigrill, Livliga, Sunnydaze Decor, Redstreake Creative Living, and Meyda Lighting, to name a few. The store is starting to make profit on a budget of just $3-6 dollars a day. That shows the potential is there! Also, my recent Pinterest board creations have really started to garner followers and organic sales. That one page gets just under 1 million visits a month over the last 3 months and pulls in 350 visits to the site a week, jumping to 1200 a week in May and I'm sure Christmas season will boom too.

I will spend a few hours with you initially to show you around the store and the vendors accounts. I will be available for any other questions you have over the following week or two when I'm not busy with my full time job.

How can the future owner improve the business?

A phone #, more seo budget, and knowing how to make nicer slideshows for the sales. Finding the kicker in checkout that's causing the abandoned carts and updating the checkout cart should double the sales on the current budget.

What work have you put into the store?

Literally hundreds of hours designing and adding 4,000 product to the store, maintaining inventory professionally, Facebook page, Pinterest, Twitter.

How many hours does it take to run this business per week?

30 hours

$5,000 USD

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