All prices in USD
  • Avg. revenue /month
    $9,601
  • Avg. sessions /month4,902
  • Avg. profit /month
    $10,431

Business Story

Why this business was started

Organic Wine Club was launched by 2 individuals who wanted to get out of employment and make a mark in the world with 2 things that we were passionate believers of, organic practices and wine. With backgrounds in online digital marketing and customer service we believed that we had a fantastic combination of skills to take forward a business selling organically produced and natural wines, whilst offering honest, straight-forward advice.

Our philosophy was one of longevity and were happy to help customers and allow them to leave satisfied with the service even if they didn't buy anything from us. Whither this was because we didn't have what they were looking for, didn't have the budget or simply wanted to discuss wine, we wanted them to leave happy rather than look desperately for cash in the bank so that we could gain trust and hopefully have them return when they were looking for wine again in the future.

We also believed that there was a level of elitism within the wine industry which was stopping people furthering their knowledge and love of the product, so with our approach we gained more from customers as they trusted and shared more with us allowing us to make more informed business decisions and stock products and offer services that were relevant.

The reason of selling this business

There are a number of personal reasons why I am looking to sell the business I founded. However due to some exceptional health concerns I now have, I do not feel that I will be able to dedicate the time that I have done so far.

When we launched the business, my business partner had a diploma in wine and his passion was considerably greater. With his absence and although my understanding and knowledge has grown exceptionally, I also believe that I am not able to do justice to the wines that are presented to me and I feel that someone else with a greater knowledge would be able to shout louder about the high standards of organic and natural wine making that is currently going in the world.

With my career previously I was always been front facing and dealing with customers directly rather than electronically, this has been a major adjustment for me which at times I have struggled with. Now that I have relinquished the physical store and with my knowledge being what it is, I feel simply that I am not the right person to continue with the fantastic achievements that we have already made to take the business forward into an even more profitable place.

At the moment due to some of the reasons above, the business is currently not trading and the website has been converted into an information site with our highest ranking pages and articles featured on the home page. The e-commerce menus and products are all still saved and can easily be reinstated quickly.

What's involved in running this business

Operationally, this business is something that happens currently on a day to day basis;

  • Orders mainly come from Google Ads which would need to be monitored and adjusted based on the daily search data from customers search habits. This is best done daily to maximise sales and first page presence on Google and should only take around an hour if you are familiar with the portal or once you have gotten to grips with this. It should take around an hour, possibly 1.5 hours, per day.

  • Private and trade customer emails and queries which include requests, direct orders, collaboration requests and feedback.

  • Creating SEO content, based on your marketing and keyword strategy, to stay ahead and gain free online traffic and assisting customers with queries through all communication access points including email, phone, live chat and social media. Depending on your strategies and development this can take around 2-3 hours per day.

  • Despatching customer orders and inventory control will be the only manual part of the business, however this can be outsourced in a various number of ways which can save time and cost. Should you take this on yourself the total time per week could reach 35 hours with varying degree on your success. Outsourcing this process could save around 10 hours per week. The inventory control is maintained accurately by Shopify and contact information for our current suppliers can be passed on, however new accounts and credit limits will need to be reassessed based on the businesses new owner.

This business was founded: about 4 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,601
    Verified
  • Avg. sessions /month4,902Verified
  • Avg. profit /month
    $10,431
  • Profit Margin42%
  • Avg. sales /month120
Other details about profit: With regards to the profit margin of 42%, this has to date included the cost associated with our physical retail store. As the store is not part of this sale, the profit margin will obviously increase. A figure for this can be produced on request. Also, the graphs include a non-trading period of almost a year. Our total sales for the trading months (31) equal to GBP 467.993. Our average monthly revenue hence is GBP 15095. Please also be aware that our trade customers had orders processed separately which added around 2,500 GBP per month which is not included in the figures. These customer details will be included for potential continuation of sales.
Total revenue
  • $480,055
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 245,137Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $50
      /month
    • Domain
      $15
      /year
    • Mailchimp, Recharge
      $85
      /month
    • Google Ads
      $500
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      The company logo and web banners used are currently uploaded on the Shopify portal. Should the new store owner wish these to be transferred to cloud storage or physically ie. USB, this can also be done on request to the new owners preference.
    • Personal support after sale

      I would be willing to provide remote support for up to 3 months on a time descending scale. However this is something that can be discussed and agreed upon.
    • Domain

    • Product photos

      The product images used are currently uploaded on the Shopify portal. Should the new store owner wish these to be transferred to cloud storage or physically ie. USB, this can also be done on request to the new owners preference.
    • Social media

      Total followers4,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      13,000subscribers

    Seller‘s Advice

    How to grow this business

    Before the decision was made to sell the business, we had looked into seeking investment. We do have a fully costed business proposal that can be sent on should anyone wish to have a look at all our full and indepth business plans for the next 2 years.

    Skills to have

    A knowledge of wine would obviously be an advantage, along with customer service and UK licensing laws. An understanding of email, SEO and content marketing and Google Ads would be helpful.

    Share

    AT
    Alex T.Current store owner
    As one of the 2 co-founders, my personal background was from hospitality, mainly front facing customer service and operations management. When we launched I had a very limited knowledge of wine which I was successfully able to increase rapidly as well as understand the online service that's expected from the UK wine consumers.

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