- Avg. revenue /month$8,129
- Avg. sessions /month4,603
- Avg. profit /month$10,431
Why this business was started
Organic Wine Club was launched by 2 individuals who wanted to get out of employment and make a mark in the world with 2 things that we were passionate believers of, organic practices and wine. With backgrounds in online digital marketing and customer service we believed that we had a fantastic combination of skills to take forward a business selling organically produced and natural wines, whilst offering honest, straight-forward advice.
Our philosophy was one of longevity and were happy to help customers and allow them to leave satisfied with the service even if they didn't buy anything from us. Whither this was because we didn't have what they were looking for, didn't have the budget or simply wanted to discuss wine, we wanted them to leave happy rather than look desperately for cash in the bank so that we could gain trust and hopefully have them return when they were looking for wine again in the future.
We also believed that there was a level of elitism within the wine industry which was stopping people furthering their knowledge and love of the product, so with our approach we gained more from customers as they trusted and shared more with us allowing us to make more informed business decisions and stock products and offer services that were relevant.
The reason of selling this business
There are a number of personal reasons why I am looking to sell the business I founded. However due to some exceptional health concerns I now have, I do not feel that I will be able to dedicate the time that I have done so far.
When we launched the business, my business partner had a diploma in wine and his passion was considerably greater. With his absence and although my understanding and knowledge has grown exceptionally, I also believe that I am not able to do justice to the wines that are presented to me and I feel that someone else with a greater knowledge would be able to shout louder about the high standards of organic and natural wine making that is currently going in the world.
With my career previously I was always been front facing and dealing with customers directly rather than electronically, this has been a major adjustment for me which at times I have struggled with. Now that I have relinquished the physical store and with my knowledge being what it is, I feel simply that I am not the right person to continue with the fantastic achievements that we have already made to take the business forward into an even more profitable place.
At the moment due to some of the reasons above, the business is currently not trading and the website has been converted into an information site with our highest ranking pages and articles featured on the home page. The e-commerce menus and products are all still saved and can easily be reinstated quickly.
What's involved in running this business
Operationally, this business is something that happens currently on a day to day basis;
Orders mainly come from Google Ads which would need to be monitored and adjusted based on the daily search data from customers search habits. This is best done daily to maximise sales and first page presence on Google and should only take around an hour if you are familiar with the portal or once you have gotten to grips with this. It should take around an hour, possibly 1.5 hours, per day.
Private and trade customer emails and queries which include requests, direct orders, collaboration requests and feedback.
Creating SEO content, based on your marketing and keyword strategy, to stay ahead and gain free online traffic and assisting customers with queries through all communication access points including email, phone, live chat and social media. Depending on your strategies and development this can take around 2-3 hours per day.
Despatching customer orders and inventory control will be the only manual part of the business, however this can be outsourced in a various number of ways which can save time and cost. Should you take this on yourself the total time per week could reach 35 hours with varying degree on your success. Outsourcing this process could save around 10 hours per week. The inventory control is maintained accurately by Shopify and contact information for our current suppliers can be passed on, however new accounts and credit limits will need to be reassessed based on the businesses new owner.
Traffic and Performance
- Avg. revenue /month$8,129Verified
- Avg. sessions /month4,603Verified
- Avg. profit /month$10,431
- Profit Margin42%
- Avg. sales /month120
- Shopify plan
- Mailchimp, Recharge
- Google Ads
Physical inventoryNot Included
Logo and branding assetsThe company logo and web banners used are currently uploaded on the Shopify portal. Should the new store owner wish these to be transferred to cloud storage or physically ie. USB, this can also be done on request to the new owners preference.
Personal support after saleI would be willing to provide remote support for up to 3 months on a time descending scale. However this is something that can be discussed and agreed upon.
Product photosThe product images used are currently uploaded on the Shopify portal. Should the new store owner wish these to be transferred to cloud storage or physically ie. USB, this can also be done on request to the new owners preference.
How to grow this business
Before the decision was made to sell the business, we had looked into seeking investment. We do have a fully costed business proposal that can be sent on should anyone wish to have a look at all our full and indepth business plans for the next 2 years.
Skills to have
A knowledge of wine would obviously be an advantage, along with customer service and UK licensing laws. An understanding of email, SEO and content marketing and Google Ads would be helpful.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.