I had plans to start an Australian outdoor equipment online shop. The large incumbents are mainly selling re-branded Chinese products that are freely available at Alibaba.
I got busy with a separate startup that is now taking up all my time and I never got around building the shop out. Buying this shop might help someone start off a little quicker and get started fast. I think this can be a pretty interesting lifestyle business.
When I started out I was blue eyed and didn't know that you could buy shops like this. Would have loved to spend a few hundred dollars rather than messing around figuring things out myself very slowly.