OuterPeak was set up as a national brand to sell outdoor recreational gear - hiking, climbing, camping, etc. We spent about $10k on brand development, logo design, positioning, graphic design, building our the store etc. All professionally done and we have all the logo design files etc. Before we got off the ground something else came up in our business to distract us and we never focused on launching it. So all set up (the hard part for many entrepreneurs) is done - but we never really opened for business. We also have coordinating social media accounts already set up - Facebook, IG and Twitter with cover graphics etc all configured and ready to go as part of the package.
Financials and traffic
We never ran any ads or launched the store. We were originally selling a few items on amazon and built a brand and a store around it but the business changed directions (nothing at all to do with this store) and it got back burnered. So much work - it’s a shame not have it launched.
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
There is a tremendous amount of time and expense invested here to launch a professional brand. Logo, design, graohics, custom web development, marketing positioning etc. This is now a turnkey system for somebody that wants to get started and can do the business side of driving traffic and loading inventory, but maybe doesn’t have all the design and marketing skills. Or, it’s just a shortcut to getting up and running immediately. This is a full-blown business setup, ready to go, including social media accounts. All professionally set up. Turn key.
How can the future owner improve the business?
Load up inventory and start selling!
What work have you put into the store?
Everything to get it ready to open. It’s technically up and live, We just never had a chance to launch it and start driving traffic to it.
I’ve been E-commerce since it began in the early 1990’s. Building brands, launching stores. I’ve build many successful sites/stores. OuterPeak was going to be my next but I got pulled into another project and never got this launched. Everything is ready to go!