All prices in USD
  • Avg. revenue /month
    $5
  • Avg. sessions /month37
  • Avg. profit /month
    $1
  • Inventory value
    $3,920

Business Story

Why this business was started

My store was inspired by our clown president who started calling some of the most accomplished folks in their respective professions overrated from Meryl Streep to more recently General James Mattis and Colin Powell. OVR8D in and of itself can be a standalone brand in the vein of other urban skater brands. Unlike Supreme or Dope, it evokes humility more so than arrogance, and also it's kind self-depracating but the idea is that being overrated is better than not being rated at all. So the motto is to embrace it.

The reason of selling this business

I have a job that doesn't provide me much time to focus on it. And I have a very limited social media presence. Don't have the budget or marketing resources either to get the brand really off the ground.

What's involved in running this business

Fulfilling orders, manufacturing the hats (or now masks!), ordering from suppliers, running advertising campaigns

This business was founded: almost 4 years ago
Time to run this business: approximately 1 hour per week

Description

General description

This is a business that makes hats for a target audience of 12-25 for that "urban / skater" crowd. Now the business can manufacture masks. Especially since Trump called Covid testing overrated!!!! Maybe the O can have a little orange wig. Once the brand generates decent revenue, it can become a full blown apparel brand from t shirts to hoodies to socks.

Why should someone buy this store?

OVR8D is the president's favorite insult, that's one big reason. As mentioned, it's a brand that evokes cool, I don't give a damn humility and approach to life where everything is overrated one way or another. We're all just minuscule in the journey of life.

How can the future owner improve the business?

Put in the time and work, but the brand speaks for itself really. And as long as Trump is president, i think it's a great time to launch for someone who has the resources.

What work have you put into the store?

I made hats in 2017 and sold a few at a flea market and some online but mostly gave them away to generate buzz, but then realized I didn't have the resources to keep pushing.

Traffic and Performance

  • Avg. revenue /month
    $5
    Verified
  • Avg. sessions /month37Verified
  • Avg. profit /month
    $1
  • Inventory value
    $3,920
  • Profit Margin1%
  • Avg. sales /month1
Other details about profit: I basically paused the store back in 2017
Total revenue
  • $234
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,713Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $252
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Not Included
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      available at ovr8d.com but I can also email them
    • Social media

      Total followers182subscribers
    • Suppliers

      Not Included
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    Well it requires someone who is very savvy with social media marketing, who is out there and knows the target audience, mainly teen-25. Also someone with the resources to build the brand and perhaps even open a brick and mortar in a prime location, like Fairfax in Los Angeles. But I feel like it's the type of brand and message in this day and age where humility is much cooler than arrogance that can really appeal to this new generation, and if it can reach the right audience, I think it will catch on and potentially explode ala Supreme. It's also something that a celebrity can endorse especially when who is often called overrated, like a James Harden in basketball. It's self deprecating, shows that he's in on the joke and in doing so, could broaden his appeal. Sort of Kobe's motto of embracing the hate. Embrace being called OVR8D. Better than not being rated at all!

    Skills to have

    Addressed those in the previous answer.

    Share

    HB
    Hicham B.Current store owner
    My store was inspired by our clown president who started calling some of the most accomplished folks in their respective professions overrated from Meryl Streep to more recently General James Mattis and Colin Powell. OVR8D in and of itself can be a standalone brand in the vein of other urban skater brands. Unlike Supreme or Dope, it evokes humility more so than arrogance, and also it's kind self-depracating but the idea is that being overrated is better than not being rated at all. So the motto is to embrace it.

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