- Avg. revenue /month$6
- Avg. sessions /month28
- Avg. profit /month$1
- Inventory value$3,920
Why this business was started
My store was inspired by our clown president who started calling some of the most accomplished folks in their respective professions overrated from Meryl Streep to more recently General James Mattis and Colin Powell. OVR8D in and of itself can be a standalone brand in the vein of other urban skater brands. Unlike Supreme or Dope, it evokes humility more so than arrogance, and also it's kind self-depracating but the idea is that being overrated is better than not being rated at all. So the motto is to embrace it.
The reason of selling this business
I have a job that doesn't provide me much time to focus on it. And I have a very limited social media presence. Don't have the budget or marketing resources either to get the brand really off the ground.
What's involved in running this business
Fulfilling orders, manufacturing the hats (or now masks!), ordering from suppliers, running advertising campaigns
This is a business that makes hats for a target audience of 12-25 for that "urban / skater" crowd. Now the business can manufacture masks. Especially since Trump called Covid testing overrated!!!! Maybe the O can have a little orange wig. Once the brand generates decent revenue, it can become a full blown apparel brand from t shirts to hoodies to socks.
Why should someone buy this store?
OVR8D is the president's favorite insult, that's one big reason. As mentioned, it's a brand that evokes cool, I don't give a damn humility and approach to life where everything is overrated one way or another. We're all just minuscule in the journey of life.
How can the future owner improve the business?
Put in the time and work, but the brand speaks for itself really. And as long as Trump is president, i think it's a great time to launch for someone who has the resources.
What work have you put into the store?
I made hats in 2017 and sold a few at a flea market and some online but mostly gave them away to generate buzz, but then realized I didn't have the resources to keep pushing.
Traffic and Performance
- Avg. revenue /month$6Verified
- Avg. sessions /month28Verified
- Avg. profit /month$1
- Inventory value$3,920
- Profit Margin1%
- Avg. sales /month1
- Shopify plan
- Inventory warehouse
Logo and branding assetsNot Included
Personal support after saleNot Included
Product photosavailable at ovr8d.com but I can also email them
Mailing ListNot Included
How to grow this business
Well it requires someone who is very savvy with social media marketing, who is out there and knows the target audience, mainly teen-25. Also someone with the resources to build the brand and perhaps even open a brick and mortar in a prime location, like Fairfax in Los Angeles. But I feel like it's the type of brand and message in this day and age where humility is much cooler than arrogance that can really appeal to this new generation, and if it can reach the right audience, I think it will catch on and potentially explode ala Supreme. It's also something that a celebrity can endorse especially when who is often called overrated, like a James Harden in basketball. It's self deprecating, shows that he's in on the joke and in doing so, could broaden his appeal. Sort of Kobe's motto of embracing the hate. Embrace being called OVR8D. Better than not being rated at all!
Skills to have
Addressed those in the previous answer.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.