- All categories
- Health and beauty
- www.paleochoice.co.nz
- Avg. revenue /month$3,591
- Avg. sessions /month4,106
- Avg. profit /month$400
- Inventory value$7,500
Business Story
Why this business was started
We were interested in the Health food sector and there was no real competition. What we saw was unsatisfactory as the competition was not able to deliver the right range of products: neither too focussed nor too limited. At the same time we had the set of skills required, so it was a simple decision.
The reason of selling this business
We are back to full time demanding jobs and we reckon that we would need 3 to 4hours a day to take it to the next level of profitability ( >$2,000 of profit per month for $20,000 of sales).
What's involved in running this business
Purchase orders through Tradevine (easy) and Xero Sales orders fulfilment through Tradevine / GoSweetSpot Shop run on Shopify (product entered in Tradevine) Identifying products and rotating stocks Quick SEO and AdWorks Writing occasional blogs Managing stocks Best Before dates Relations with customers for any question or issue
Traffic and Performance
- Avg. revenue /month$3,591
Verified
- Avg. sessions /month4,106
Verified
- Avg. profit /month$400
- Inventory value$7,500
- Profit Margin8%
- Avg. sales /month110
Expenses
- Shopify plan
- $29/month
- Inventory warehouse
- $0/month
- Domain
- $50/year
- Basic
- $29/month
- Google AdWords, a bit of Facebook
- $140/month
- Various Shopify Aps
- $150/month
- Tax & Accounting
- $40/month
Sale Includes
Physical inventory
Logo and branding assets
Contractually - the brand is registered.Personal support after sale
Support by email and skype (depending on availability) for 4 hours per week for 3 months. Quite happy to help you get this running and roaring. Negotiable. Xero account walk-throughDomain
Product photos
As part of Tradevine accountSuppliers
All suppliers entered in Tradevine with all details, including payment conditions. Ordering is automated via Tradevine (automatically create default order based on stock, review it, press a button and an email is sent to supplier).Mailing List
2,200subscribers
Seller‘s Advice
How to grow this business
- Move to main focus as high-end health supplements favoured by women, with specific diets as a 2nd focus. Start with good position in Collagens and Proteins.
- Add more products to reach 250 SKUs
- Rotate products, a good 30% should be new every year - get rid of slow selling ones
- Do not try to be a new healthpost, instead push a selection of quality products with a women friendly message
- Keep moving towards high value light products with low packing volume
- Limit glass products
- Keep adding blog entries
- Regular updates of pages and SEO keywords
- Run competitions and occasional offers.
- Use Carro to enlist influencers
- Spend more on clever Facebook marketing
- Do not spend much on Google adwords, selectively spend on Google shopping
- Negotiate better deals with couriers as volume increases
- Look at 3rd party fulfilment options
Skills to have
Understand the health food segment well - you must be able to show knowledge to the customers so that they can trust you. Your ability to handle SEO, website developments in Shopify and Facebook/Google ads and marketing will reduce your costs. It's worth developing these.
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