My girlfriend always told me she was mad when Victoria's Secret stopped selling swimwear. That initiated the idea to start Paradise Booty. I did all the behind the scenes work and my girlfriend chose all the products (which seemed like the most realistic bet).
Financials and traffic
My profit numbers are estimates. I only took my time and sat down to work on sales and advertising for a solid week or 2. So that is when my sales came through. After I stopped, the sales stopped. So I don't have exact numbers for a whole active month because I didn't work on it for that whole month. Numbers are estimated from my week earnings and multiplied by 4 for a month analysis.
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
I also pay for Google Suite to use their email services and answer emails using Gmail for email@example.com
I've put many man hours into this store and the Instagram side of things. Naturally growing an audience and keeping our Following at 0 without that "Follow for Follow" scheme. May has been very successful for us but I want to move onto different projects so I don't want to put more hours into this.
How can the future owner improve the business?
My biggest recommendation would be to get a different but Premium Theme. I'm currently using a free one and modified it as much as I could to look original and save money, but if you have money to throw at a better theme, I'd do so. I also cant stress enough to keep building the Instagram page. That is probably the most important platform for us.
What work have you put into the store?
I've put hours and days and weeks into perfecting this store to the best of my ability. From finding all the products to changing the theme design to look original. I also designed the logo and ad banners on my own to keep up with the events happening.