All prices in USD
$4,000
  • Avg. revenue /month
    $293
  • Avg. sessions /month688
  • Avg. profit /month
    $130

Business Story

Why this business was started

I was looking for a business to buy and ran across a bird business. I mentioned it to my daughter who wanted me to buy it but I told her we could build it better than that one. And we did. :) I was looking for something in home goods and have since found it so I'm buried now.

The reason of selling this business

I have 3 other businesses so I just don't have time. And my daughter - teenager style - moved on so I lost my passion partner.

What's involved in running this business

As much or little as you want. I literally do nothing right now except manage orders when they come in which is why I get very few orders but if someone advertised you could really make some money. Bird cages will sell for anywhere from $500 to 10,000 and profit margin is generally 50% so you don't have to sell many to make some money. Also fewer transactions = fewer customer service issues. I don't even have a phone number - just email (for all my online stores) so I have a lot of flexibility.

This business was founded: about 1 year ago
Time to run this business: approximately 1 hour per week

Traffic and Performance

  • Avg. revenue /month
    $293
    Verified
  • Avg. sessions /month688Verified
  • Avg. profit /month
    $130
  • Profit Margin50%
  • Avg. sales /month1
Other details about profit: Minimal effort could grow this business exponentially. Spend 8 hours a week on this and see it come to life. 5 hours advertising/social media/marketing, 1 hour on product updates, 1 hour on customer service, 1 hour on order management.
Total revenue
  • $4,100
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 9,643Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $12
      /year
    • Gsuite
      $6
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I have all files relevant to Parrotfunalia on a Google Drive I can share. I also have an email (GSuite) account that will go with the store that is $6/mo: [REDACTED]
    • Personal support after sale

      One document with all asset login credentials. One Google drive with company files. One 60-minute asset handoff meeting vie web or phone conference. Text/email support for three months post purchase.
    • Domain

    • Product photos

      These are in the store already. I get them from the supplier.
    • Social media

      Total followers545subscribers
    • Suppliers

      I will share my drop ship supplier account and info upon transfer.
    • Mailing List

      81subscribers

    Seller‘s Advice

    How to grow this business

    Advertising - social media specifically but search and remarketing would be great too. Add more content to the site in the blog to address FAQs by bird owners and draw some organic traffic to the site.

    Skills to have

    It'd be helpful if you had an interest in birds as pets so you could write content (although you could outsource this easily) but if you're a good digital advertiser, I don't even think that is necessary. Obviously an understanding / comfort level with updating websites using a CMS (Shopify even better) would enable you to hit the ground running. Basic marketing experience would be good to have so you can apply to email/sms/website/ads etc.

    Share

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    Tanya V.Current store owner
    I started Parrotfunalia with my daughter through COVID. She has a Cockatiel so she did some research and started writing content picked products. She's back to school and on to other things and I have 2 other online and one brick and mortar business to run so I'm tapped out! I have a background in SEO/digital marketing/web architecture so it has good bones. The setup work is done and I have a drop-shipper of bird supplies so you can run from anywhere. It just needs love, attention and some advertising and/or active social media to succeed.

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