All prices in USD
$7,851
  • Avg. revenue /month
    $6,933
  • Avg. sessions /month8,959
  • Avg. profit /month
    $5,000

Business Story

Why this business was started

This is a dropshipping store- the best business model. We're bootstrapped from the start and scaled this store to 6-figures only off 1 winning product and have build a solid brand out in the Coffee, Skulls and Drinkware niche.

We did not do a one-product store because that would limit your potential because of a product were to die out- that would be the end of the site and domain.

True enough, this brand became an instant hit with audiences in THREE passionate niches: Coffee, and Skulls, and Drinking. Hence, it still holds huge potential to sell any products which would appeal to these audiences. Nailing three passionate niches makes this store a golden egg.

The winning product took off in October 2018. Each unit costed us 11-13 USD and we sold it for 41.95 USD. The reasons such a big margin worked (which is not easy to pull off in dropshipping), is because this product and brand appeals to THREE passionate niches- Skull lovers, and Coffee lovers, and Drinkers.

We've sold 4,305 sets of 4 skull glasses (That's 17,2220 skull glasses in total!). 35% f customers would purchased more than one set of 4 glasses.

Our winning product (150 ml Skull Glasses that were big enough to hold a cup of coffee) took off in October 2018 and we stopped running ads in August 2019.

Here's what makes this brand valuable and why it still has so much more potential:

  1. We have Facebook data for audiences in three passionate niches- Coffee, Skulls, and Drinkers. Potential competitors would have to spend hundreds of thousands in Facebook ads at this point to catch up to this valuable war-chest of data.

  2. We appear at the top of Google for the term "Skull Glasses". Hence, others who tried to advertise these skull glasses just kept sending free traffic and customers to our store. Many conscious shoppers would google search "Skull Glasses" on Google to shop on their own instead of clicking on an ad link on social media. And of course- they would opt to buy from our brand- which is much more established in this niche, and we have roe authority since we appeared at the top of Google.

  3. We have never done an SEO work- so just this simple implementation would turn a huge result.

  4. All payments were only processed through Paypal because Stripe is not available in our country. The conversion rate would be MUCH higher if you activate a credit card gateway- such as Stripe, Shopify payments, or [REDACTED]

  5. We have also built a good organic following on Instagram (5k+) and the brand image is solid.

  6. We have LOTS of user-generated content (which can be used for advertising and social proof): There are many die-hard customers who would send images, videos and testimonials on demand. Even though we have stopped advertising for over a month, we still receive DMs, story shoutouts and tags from customers showing off their glasses though pictures and videos.

  7. We have even had a customer return to spend $500+ USD after receiving her first order. This speaks volumes by itself on the quality of the product, its high perceived value, and the brand image.

The reason of selling this business

Because we have started another store with much bigger margins and are also venturing into forex trading. This store is ready to be taken to new heights by its new owner. We have already done all the hard work of gaining enough momentum to build a solid brand.

What's involved in running this business

Advertising through whatever channel you choose, and fulfilling the order through suppliers. We have a list of very reliable suppliers who ship orders out within 1 day and provide free replacements if any of the products arrive damaged.

This business was founded: almost 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,933
    Verified
  • Avg. sessions /month8,959Verified
  • Avg. profit /month
    $5,000
  • Profit Margin30%
  • Avg. sales /month400
Other details about profit: All sales were made through Shopify.
Total revenue
  • $166,395
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 215,025Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $25
      /month
    • Domain
      $40
      /year
    • Facebook
      $8,133
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      1- Store logos 2- Pictures of product 3- User-generated content (photos and videos from customers themselves) Can be transferred via WeTransfer/Google Drive/E-mail
    • Personal support after sale

      We can answer all questions via e-mail for up to a week after the sale. We will also connect you to our best suppliers- as well as confirming access to all social media accounts, ad accounts, e-mail addresses, etc. Just ask and we'd be happy to help.
    • Domain

    • Product photos

      1- Store logos 2- Pictures of product 3- User-generated content (photos and videos from customers themselves) Can be transferred via WeTransfer/Google Drive/E-mail
    • Social media

      Total followers5,255subscribers
    • Suppliers

      Not Included
    • Mailing List

      4,423subscribers

    Seller‘s Advice

    How to grow this business

    1. By advertising on Google, Youtube, Twitter, Pinterest (we only advertised on Facebook and Instagram)

    2. Implement a credit card payment gateway: We only processed all payments through Paypal because Stripe is not available here. The conversion rate would be MUCH higher if you activate a credit card gateway like Stripe or Shopify payments.

    3. By implementing SEO into the store: We have done zero SEO work and it still generated sales through Google Search. We still appear at the TOP of Google Search for the term "Skull Glasses"

    4. E-mail marketing: We have a good list but we have never utilized e-mail marketing. We only used auto-update e-mails to keep them updated of their order deliveries.

    5. Influencer marketing and generating new content. We get photographers and coffee-loving influencers reach out to us all the time asking for a free set of glasses (which would only cost us $13 USD) in exchange for free high-quality content.

    6. There is also a huge potential to expand into the Drinking space. This is a path we have not venture into, but many customers bought the glasses for drinking alcohol as well.

    Skills to have

    The understanding of how dropshipping works and Facebook ads (if you would like to use the Facebook ads data that we have).

    Share

    SS
    Sanjiv S.Current store owner
    I am a 6-figure dropshipper. I started off building this store by taking the branded route while most others built a general store. This paid off with valuable niched-audience data, new user-generated from happy customers, and the potential to expand on one of these 3 niches: Coffee, Skulls, and Drinkware. I am now focusing on my other stores and forex trading.

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