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$24,500 USD + 75K Instagram + Extras [All Inclusive]

Appears in Pets , Established businesses, Cell Phone, Medium Business, Highly Profitable businesses, Business and Franchises under $50,000, Dropified Stores for Sale

General description

Disclaimer: The business was officially valued at up to 39.000 USD by the Flippa Sales Management Team. My offer: 24.500 USD. Please read below why this offer is unique and entails tremendous value.

Hello, my name is Tom Preikschat.

In May 2017, I founded PawShop.

It is an international animals/pets niche store (Shopify drop shipping).

Last year, annual sales were 35.818,45 EUR (roughly 43.000 USD) and has been rather inactive in 2018 so far and that is because I can't find time for this Shopify store anymore. I have been super busy building a social media marketing app (Cirkle) with a few entrepreneurs from Rotterdam, Netherlands. Unfortunately, it takes up all my time but I love the purpose we have with creating the app.

Furthermore, since 01 Jan 2018, the German tax law does not allow me to do worldwide sales anymore (for my type of legal entity). I learned and developed my sales skills for worldwide marketing campaigns, which I am not allowed to do anymore this year. I lack the time to learn and test new marketing channels that I can focus on local sales with. Therefore, I have not done active marketing ever since and nearly all 2018 sales were passive sales.

You can say that well over 70% of the annual sales and profits came from in the last 4 months of 2017. After that, the store was inactive (as described above). Therefore, traffic and sales averages are hard to provide and do not actually reflect average performance. When the 'ball is rolling', average profits are much much higher.

Remember, with any drop shipping store you acquire, you will mainly be responsible for marketing the products. So why not invest in an existing infrastructure that has proven to work.

Because I am moving focusing on Cirkle and my tax situation leaves me hopeless for now, I decided to give you the opportunity to save hundreds upon hundreds of hours of preparation work and make sales instantly.

What I mean by that is that not only the Shopify store is sold.

This package also comes with highly valuable extras, which you can find listed below.

PawShop has fans and recurring customers all over the world.

The package includes the following:

(1) PawShop .co Shopify Store

  • 70+ carefully selected and imported products

  • Audited suppliers

  • Excel sheet with all information concerning most products and suppliers

  • Edited design/theme

  • Customized Terms, Privacy Policy, Abandoned cart email, ...

  • Detailed product descriptions & images

(2) PawShop .co domain

  • Hosted on one .com

  • Https (secure) domain with webmail

(3) PawShop .co Facebook Page


(4) Official @PawShop .co Instagram account

  • 75.000 organic followers

  • Exists since Q1 2017 (bulletproof account)

(5) Instagram Growth Package

  • Working hashtag sets

  • Working growth strategies (which I used to get avg. 2K followers/day)

  • Detailed case study (written for a very private Facebook mastermind)

  • If wanted, I can introduce you to PawShop's friendly and reliable social media assistant, who can schedule matching posts for the PawShop Instagram account, so the Instagram page is active and you don't have to worry about content creation

(6) Full logo & name rights

  • Including all logo designs ever made for PawShop .co

(7) Marketing Material

  • Self-made product videos from winning ad campaigns

  • E.g. PawShop-branded product video made by a leading British online marketing agency

(8) 3 eBooks for lead generation

  • Professionally designed and written for (a) dog owners (b) cat owners & (c) dog & cat owners

  • Used for lead generation among the target group(s)

(9) Full Email Funnel & Loyalty follow-up series

  • Emails for multiple customized email lists

  • 194 total emails

  • Written in professional English


The emails are distributed on different email lists:

(A) List for dog owners

A I: Prospects (59 emails)

A II: Buyers List (6 emails, initiated after they made a second purchase, after they received those 6 emails, they get moved back to the prospects list)

A III: Recurring Buyers List (4 emails, initiated after they made a second purchase, after they received those 4 emails, they get moved back to the prospects list)

(B) List for cat owners

B I: Prospects (42 emails)

B II: Buyers List (6 emails)

B III: Recurring Buyers List (3 emails)

(C) People who own both dog(s) and cat(s)

C I: Prospects (42 emails)

C II: Buyers List (6 emails)

C III: Recurring Buyers List (6 emails)

The email list was created following the Jab-Jab-Jab-Right Hook principle (3 emails in a row containing valuable information/tips and every fourth email is a sales email).

The emails are fully designed and contain professional knowledge on dog & cat owning and about those animals in general.

The emails are usually around 300 words long. Storytelling sales emails may be longer and have the potential to thrill the reader.

Every email is relevant and tailored towards the reader (personalization included).

Contact me for samples of the emails.

Sales emails are both general and specific sales texts written by a professional copywriter and perfectly blend into the autoresponder sequence.

There are even some sales emails following Andre Chaperons "Product Launch Sequence" principle (written by a professional storyteller/copywriter).

(10) Highly reputable features (social proof)

  • PawShop .co has been positively features on two of the most popular Facebook pages:

  • VT [22M likes] - the most viewed page on Facebook

  • UNILAD [38M likes]

  • Furthermore, we were featured in the German "ZEIT" and the British "LIVING ETC" print magazines.

(11) Supplier relationship

  • If wanted, I may introduce you and connect you to the top supplier, with whom I built a mutually beneficial relationship for the business

(12) Professional Order Fulfillment

  • I will introduce you to PawShop's friendly and very reliable order fulfillment assistant

  • She can fulfill all of PawShop's orders for a reasonable price (with Dropified)

(13) Dropified Account

  • The new owner may take over my Dropified account, which is connected to all of the store's products

  • Dropified is an order fulfillment app, with which importing and organizing product/collections is very efficient and simple

  • Virtual Assistants can use Dropified to fulfill PawShop's orders fast and efficiently


Mostly influencer & fanpage marketing (big pages on Instagram & Facebook)


About 150USD per month depending on apps you use


All other main costs will be marketing


Organizing marketing campaigns (bringing the products in front of an audience)


We have 2 absolute winners, which are ever-selling

You will receive converting marketing material of those products (made by ourselves) and just have to bring it in front of a hot audience

This is an absolutely unique offer for a Shopify store.

The shop comes with bonuses/features that save you hundreds upon hundreds of working hours and efforts and tens of thousands of dollars.

Two thirds (roughly 27K USD) of the whole annual revenues were accumulated over the last quarter of the year, once the infrastructure was fully set up.

If you know what you are doing, you can easily build on to that and make a profit within a few weeks.

The profit margin with the products I imported for you are as high as 70% of your revenues.

The buying price includes everything you see listed here.

You are buying massive infrastructure that has been proven to work.

With PawShop's features and organically grown social media pages, you don't need to put any efforts into creating social proof.

For further questions, please inbox me now.

Financials and traffic

In the beginning, and after initial losses, I barely broke even due to all the setup investments for the infrastructure. After PawShop broke even, the site gained traction and the profitabililty grew and grew. Then, the profit was around 50%-60% of the revenues.

Average profit/month

$1,059 USD

Average overall profit margin


Average number of sales/month


Average Monthly revenue

$2,415.92 USD

Average Monthly traffic

7,074 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

The costs, of course, heavily depend on how you choose to market and automate the business.

For me it looked somewhat like this (on top of Shopify & marketing costs): Dropified - $47/month Apps ~ $30/month AWeber ~$20/month Intuit Quickbooks ~$20/month

The product costs were usually about 20% of the revenues.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)




What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media



Social media followers

78,000 people

Q & A

Why should someone buy this store?

This offer allows the buyer to save months of work and research. The massive infrastructure is ready to go and everything you could possibly think of is already professionally made and available to you. On top of that, an organically built, huge fan base is already there for you. The buyer may skip a lot and get straight to the sales.

How can the future owner improve the business?

Recently, the store has been inactive because I was 100% focused on a startup (Cirkle) and could not even invest a few hours per week. Activity must therefore be increased again.

What work have you put into the store?

I have built the whole store/infrastructure by myself, partly with the help of hired professionals (like designers & copywriters)

  • product/supplier sourcing and relationship-building
  • domain registration
  • email funnel building & testing (with professional copywriters)
  • website design (with professionals)
  • building and maintenance of the social media accounts
  • ...

In the beginning, I worked >12h per day to get PawShop set up and create the complete infrastructure over the course of many months. After a good cashflow could be established on the website, I could automate the shop so much, that my efforts were reduced to just a few hours per week.

How many hours does it take to run this business per week?

10 hours

$24,500 USD

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