All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month476
  • Avg. profit /month

Business Story

Why this business was started

I wanted to experience starting a solely e-commerce business. And the best niche to do it in, is the one you love. That's why i sell Pen&Paper dice.

The reason of selling this business

I want to give another project with a wider audience all my time and thoughts. The Pen&Paper audience is accessible but it is still relatively small compared to other gaming niches.

What's involved in running this business

► fulfilling orders ► creating social media content (usually twice a week) ► launching new products (researching and creating a launch offer) ► keeping in touch with our list of influencers

This business was founded: over 2 years ago
Time to run this business: approximately 2 hours per week


General description

► ONLY $990 I Shopify recommended $2,760 I Largely Organic Traffic I Only interested buyers will be considered I Perfect Beginner Store

► EXECUTIVE SUMMARY Playdice is a dropshipping-store which sells mainly dice for Pen&Paper games and other related stuff. I founded the store because i love games and entrepreneurship. So why not trying to combine these two elements?

Playdice has made a name for itself in the industry lately and it is widely known. Especially the "Special Of The Month" are know in the meantime.

A huge part of the work goes into creating regular content on the website and social media sites. Because it is a dropshipping store the work of fulfilling orders is very little and the opportunity in scaling is very big. Behind the store is a very dedicated community. The Instagram page has more than 1700 active and organic followers.

Most of the customers get attracted through the Instagram-page and Facebook groups. Ads in the past and cooperations with influencer are also a part of acquiring customers. Playdice has a few loyal returning customers.

I am selling the store because i am not too passionate about Dungeons&Dragons anymore and i want to try building another store in another niche.

► WHAT IS INCLUDED? - A profitable dropshipping business that can easily generate 4 figure numbers per month (with a minimum of ad expenses). - The domain - A continuously growing email list of 640 subscriber (managed with Mailchimp and Privy) - Instagram page with over 1700 active followers - Facebook page with over 100 likes - Logo and brand images

Why should someone buy this store?

► High Profit Margin ► Easy To Scale Because Of Dropshipping ► Dedicated and Loyal Community

The Pen&Paper-niche is a very family and passionate group which offers a lively and close exchange between customer and Playdice.

How can the future owner improve the business?

In the last two months i only got sales with organic traffic. No ads, no promotion at all. You could easily approach the Pen&Paper-community on Facebook with targeted ads. These ads should be easy to scale because the range of customers is actually quite numerous.

What work have you put into the store?

Regular updating of the website content. New concepts of the monthly specials. Engagement on Instagram and Facebook. Selecting and highlighting the succesful products and sorting the bad out. Fulfilling orders with Oberlo and Aliexpress.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month476Verified
  • Avg. profit /month
  • Profit Margin60%
  • Avg. sales /month20
Other details about profit: Because the expenses on ads are quite low the profit margins are relatively high. Especially on the not-premium products.
Total revenue
  • $3,820
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 15,251Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All the assets will be transferred trough Google Drive.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      All the photos will be transferred trough Google Drive.
    • Social media

      Total followers1,800subscribers
    • Suppliers

      Not Included
    • Mailing List


    Seller‘s Advice

    How to grow this business

    ► Besides organic traffic I would start with targeted ads on social media. The target audience can be addressed very easily ► Widening the reach of the brand trough bigger influencer accounts on Instagram ► Finding new niches in games and toys

    Skills to have

    A little knowledge about D&D or games in general.


    Leon H.Current store owner
    A very passionate boardgame player and gamer in general.


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