This business operates via Drop shipping so there are no major expenses upfront.
Doing so cuts down inventory expenses.
Shopify monthly plan is $29 per month, then are various app charges on top of this. However these are not essential.
The future owner can easily improve the sales of the store creating different ad sets on Facebook, using instagram influencers and creating e-mail campaigns as well as retargeting. I never used e-mail campaigns, retargeting or instagram influencers, although these are essential components for a successful online shop.
With my brick and mortar store really taking off, I have never really found the time, to commit myself more, building up e-mail campaigns or doing search engine optimization for Playfulpuppie. I know the store has a lot of potential, because of the solid followers, engagement rate.