- Avg. revenue /month$1,031
- Avg. sessions /month1,274
- Avg. profit /month$1,000
Pocket Pioneers is an ecommerce store that sells t-shirts with giant pockets. Our pockets can carry anything from beer to puppies, to cell phones and keys; and our designs range from beachy to bacon.
The business started at a local bar where the concept of a giant pocket shirt came up. We thought it was great and wanted some for ourselves, so we made some prototypes. We wore them to the bar, found out everybody else thought they were great and wanted them, too, so Pocket Pioneers was born.
In 2017 we’ve doubled our sales, mostly through word of mouth. We've been featured on media outlets such as the Chive, BroBible, Business Insider, Men's Humor and several local publications. In July of 2017 we competed on Steve Harvey's Funderdome.
About 10% of our customers are repeat buyers, and the average customer lifetime value is around $40.
Our company is more than just a store; it is a brand known for larger than life pockets and a fun lifestyle. There have been several viral videos about our shirts, resulting in millions of views and loyal fans.
Our store comes with $27,000 in inventory (900 shirts at $29.95/shirt), as well as a mailing list of over 1,000+ subscribers, 2,300+ Instagram followers and 700+ Facebook followers.
We have a reliable fulfillment company in Tampa, FL, that fulfills our orders, so the new owner of the business wouldn’t have to worry about setting up fulfillment.
We feel like we have only scratched the surface in regards to Pocket Pioneers potential products and promotion.
Regarding products, you could introduce new designs for the shirts to attract and satisfy more customers. You could also introduce children’s shirts, pocket hats or pocket socks.
Custom shirts are another option that we have not explored, but have gotten a lot of requests for. There are loads of directions you could take Pocket Pioneers.
As far as promoting the brand, we get great results with Facebook ads, email marketing and content marketing. We have not been consistent with those channels because of various distractions in our lives, which is why we’re selling the company.
In addition to all this potential, we get lots of repeat buyers, so you would inherit those customers without having to put any work.
You can improve it by adding new designs or new products, as well as being consistent with email marketing, content marketing and social media advertising. Setting up custom shirts would be another great thing for you to explore.
The biggest thing we’ve done for Pocket Pioneers is building the brand. Videos we’ve created and have been featured in total millions of views, and we have raving fans all over the world.
In addition to this we’ve created a great product, an effective website, and a substantial inventory.
Traffic and Performance
- Avg. revenue /month$1,031Verified
- Avg. sessions /month1,274Verified
- Avg. profit /month$1,000
- Profit Margin50%
- Avg. sales /month100
Other details about profit: The numbers above are based on when we were actively working on the brand. Since the end of 2017, we have not really touched it, although we're still getting orders from word of mouth from our fans.
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The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
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You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
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Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
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When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
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Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.