• Avg. Revenue /month
    $1,079USD
  • Avg. Sessions /month1,348
  • Avg. Profit /month
    $1,000USD

Description

General description

Pocket Pioneers is an ecommerce store that sells t-shirts with giant pockets. Our pockets can carry anything from beer to puppies, to cell phones and keys; and our designs range from beachy to bacon.

The business started at a local bar where the concept of a giant pocket shirt came up. We thought it was great and wanted some for ourselves, so we made some prototypes. We wore them to the bar, found out everybody else thought they were great and wanted them, too, so Pocket Pioneers was born.

In 2017 we’ve doubled our sales, mostly through word of mouth. We've been featured on media outlets such as the Chive, BroBible, Business Insider, Men's Humor and several local publications. In July of 2017 we competed on Steve Harvey's Funderdome.

About 10% of our customers are repeat buyers, and the average customer lifetime value is around $40.

Our company is more than just a store; it is a brand known for larger than life pockets and a fun lifestyle. There have been several viral videos about our shirts, resulting in millions of views and loyal fans.

Our store comes with $27,000 in inventory (900 shirts at $29.95/shirt), as well as a mailing list of over 1,000+ subscribers, 2,300+ Instagram followers and 700+ Facebook followers.

We have a reliable fulfillment company in Tampa, FL, that fulfills our orders, so the new owner of the business wouldn’t have to worry about setting up fulfillment.

Why should someone buy this store?

We feel like we have only scratched the surface in regards to Pocket Pioneers potential products and promotion.

Regarding products, you could introduce new designs for the shirts to attract and satisfy more customers. You could also introduce children’s shirts, pocket hats or pocket socks.

Custom shirts are another option that we have not explored, but have gotten a lot of requests for. There are loads of directions you could take Pocket Pioneers.

As far as promoting the brand, we get great results with Facebook ads, email marketing and content marketing. We have not been consistent with those channels because of various distractions in our lives, which is why we’re selling the company.

In addition to all this potential, we get lots of repeat buyers, so you would inherit those customers without having to put any work.

How can the future owner improve the business?

You can improve it by adding new designs or new products, as well as being consistent with email marketing, content marketing and social media advertising. Setting up custom shirts would be another great thing for you to explore.

What work have you put into the store?

The biggest thing we’ve done for Pocket Pioneers is building the brand. Videos we’ve created and have been featured in total millions of views, and we have raving fans all over the world.

In addition to this we’ve created a great product, an effective website, and a substantial inventory.

Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $1,079USD
    Verified
  • Avg. Sessions /month1,348Verified
  • Avg. Profit /month
    $1,000USD
  • Profit Margin50%
  • Avg. Sales /month100
Total revenue
$48,552USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
60,691Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $30USD
    /month
  • Domain
    $1.25USD
    /month

Sale Includes

  • Physical inventory

  • Logo and branding assets

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

    Not Included

  • Mailing list
  • Social Media
    Total followers3,000subscribers

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JK
Jake K.Running this business for almost 4 years
I'm the cofounder and CEO of Pocket Pioneers. I work in marketing and, along with my two other cofounders, have had a blast running Pocket Pioneers the past few years. Because of various life events like marriage, moving and going back to school, we've decided to sell the store. Our customers love our brand and our shirts, so we think there's a huge opportunity for someone to have a lot of fun and make a lot of money here.

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