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$2,500 USD

Established Online Eyelash Company • Let’s Chat

Appears in Health and beauty , United States, Mississippi, Inventory, Medium Business, Highly Profitable businesses, Business and Franchises under $5,000

General description



Pretty Lash Couture is an e-commerce store that specializes in a beauty staple that every makeup enthusiast loves. The brand sells handcrafted, cruelty-free 3D Mink and Faux Mink eyelashes, lash tools and accessories.

Founded in October 2017, Pretty Lash Couture’s mission has been to become a leader in false eyelashes around the globe by providing exceptional products, awesome customer service and empowering our customers.

Since starting we have seen a nice little growth in the past few months with the small budget we started with and a very limited marketing budget. The business has so much potential and is very lucrative. It can be expanded into carrying makeup and cosmetics as well.

New owners have the potential to make back the money spent plus more with the inventory that we will ship to you.

The business will include the following:
1. Logo & Submark
2. All graphics & product images
3. Influencer list of over 100 social influencers
4. GoDaddy Domain + Email (recently renewed in May for another year)
5. Inventory (lashes, lash glue, tweezers & lash book)
6. Instagram account (8,134 followers)
7. All other social media accounts
8. MailChimp account of 660 subscribers + email newsletters
9. Shipping boxes
10. Website via Shopify

Financials and traffic

The cost of goods sold are very cheap and inexpensive so you are able to markup the retail price and get a substantially great profit. There are little to no monthly expenses so most of the profit is the companies.

Sales stopped after February and didn’t pick back up until May because we sold out of everything and then placed a larger order for inventory which took sometime to complete production on. Once we restocked in May sales picked back up and the only advertisement done was posting on our Instagram page. I’m 100% sure if we were selling those two months we would have went over the $10K revenue.

Average profit/month

$1,500 USD

Average overall profit margin


Average number of sales/month


Value of inventory

$5,000 USD

Lifetime revenue

$9,402.00 USD

Lifetime traffic

21,715 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

There aren’t many expenses outside of those listed above. Our marketing and promotion budget was very low and varied month to month. We mostly tried to garner free promotion from social influencers and the most paid promo we were willing to try is no more then $200.

Some other monthly/every other month expenses would be purchasing more shipping mailers and boxes. I will provide the details of where I purchase those from and they are fairly cheap depending on your desired quantity.

Expense item


Shopify plan





In May 2018 we just received a large order of lashes, lash adhesive and tweezers. There’s a large quantity still available and can be shipped to the buyer. The estimated profit is around $5000 or more depending on the retail price.

Located in Mississippi

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media







Mailing list

660 subscribers

Social media followers

8,125 people

Q & A

Why should someone buy this store?

The store has proven to work with minimal effort. There is big potential to grow larger in one of the most lucrative industries. The beauty industry is a billion dollar industry and although eyelashes serves a small part in the industry it’s a must have product for females and males. Those who don’t wear makeup still love to wear lashes on a daily and those who do love makeup make sure to have lashes on at all times. The business is very lucrative.

How can the future owner improve the business?

A future owner can improve the business just by creating a budget for marketing and promotions. We find that free and paid social influencer marketing has helped get us out there faster. Run more Facebook and Instagram ads.

What work have you put into the store?

I have done everything. From naming, logo/submark design, packaging orders, interacting with our customers via email and on social media, I’ve built relationships with influencers that we have worked with, I speak back and forth with the manufacturers and I’ve grown our Instagram account from 0 to 8,134 people in less then 6 months.

How many hours does it take to run this business per week?

3 hours

$2,500 USD

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