This store was created in early 2017. But at that time it was nowhere near launch. It took about 6 months till I started seriously advertising and promoting the store. So until September it was all just planning, preparing and figuring out what's the best strategy and the best theme, apps, products,...
In the end the store is a simple general store, it's user friendly and well structured. Nothing fancy, nothing complicated, I wanted to create a simple, fast and convenient shopping experience for my customer with a small mix of products without any specific niche.
The products are all from AliExpress and I use Oberlo too. My customer are impulsive buyer, they are mostly just focused on one single product and buy it very fast without checking any FAQ's or reading the about us part. Essentially they are very simple as long as you make them the buying process simple too.
So the store is just how I wanted it to be and it took me a long time to get it right. December was the best month and could have been a lot better if I wouldn't have run into liquidity problems. Unfortunately my bank raised the limit of my credit card just to a certain point. Given the fact that I am young too and don't have wealthy circumstances or a business model which fits their criteria they didn't want to raise the limit nor give my additional credit. I didn't want to use my own money from my personal bank account because I needed the money for other investments which I didn't want to affect. So I was forced to reduce promotion and advertising because I couldn't handle more sales. It was frustrating for me.
So January came, I managed to get more money to invest and I was ready to crush it. After 5 days into January I ran into the next problem. The bureaucracy of the Italian Republic is not a friend of drop shipping. The problem was that the vendor on AliExpress don't issue any invoice and the Italian state seems to have a problem with it, more specific the financial authorities. So in order to solve the problem, I had to pay a lot of money so my accountant was able to fix it so I won't get any troubles if authorities were to check my company.
That was the moment I knew that the business model was not suitable for my situation, mainly because of the high expenses for my accountant who had to adjust everything to overcome the bureaucratic nightmare of Italy for me.
So since mid January I didn't advertise anymore and just fulfilled the orders which were still coming in from alone. I thought about restarting again with someone from another country but now I want to sell it because I have other things going on in life which need my full attention.
So as long as you're not in Italy you won't have any problems and can enjoy a quite easy, passive income.
I want to point out that for some reason the store performance that Shopify provides automatically is not accurate. There are about $3000 in revenue missing. I've attached some screenshots.
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
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