All prices in USD
  • Avg. revenue /month
    $62
  • Avg. sessions /month1,330
  • Avg. profit /month
    $20

Business Story

Why this business was started

I am a passionate about all sports I practice. I like tagging myself as a freak. I love sharing my passion with other and I like using stickers and t-shirts which tell others how I am.

I decided that I had to create a website that would be the go-to place where people find t-shirts to show off what their passion is.

The reason of selling this business

I have a 9-5 job and willing to spend more time with my family. The business is set up for success but I do not have the time to push it where it belongs.

What's involved in running this business

DAY TO DAY: 1h/Day - Fullfil orders - Answer Social Media Comments

WEEKLY: 2h/Day - Create content - Identify Trends

MONTHLY: 1h/Day -- Up to as many as you want to overdrive the business - Define strategy - Create New collections - Analyze Analytics - Optimize AdWorkds

This business was founded: about 2 years ago
Time to run this business: approximately 12 hours per week

Description

General description

[REDACTED] is an e-commerce store that offers and sells apparel and accessories for Sport Proud Freaks.

At Proud Freak we know that passionate people like sharing the passion and, eventually, bringing in new freaks to that activity they love.

All our apparel (T-Shirts, Hoodies, Tank Tops and Leggings) are purpose built for freaks who have a true passion.

"Designed from the ground, understanding the inner voices of those who share a passion, all our products are created to be simply understood by those who share that love for something but not by outsiders."

Why should someone buy this store?

GENERAL: Brand & Domain The store is fully functional. Ranks number 1 with enriched content on google. Receives more than 100 organic visits a month.

SALES: There are around 200 different products listed and ready to print/fulfill (Printful & Oberlo) with 20 identified best sellers where marketing effort can be placed.

Monthly visits: +2.000 Products added to cart: 10.62% Conversion Rate: 0.52% Average Purchase €: 35.32

The combination of Print on Demand + Dropshipping gives a healthy product strategy that offers room to self fund marketing campaigns.

CONTENT: Categories, Products and Blog The categories are organized in a matrix doing very easy the shopper navigation: Purchase Path from the sport/discipline they practice and from their gender and the type of apparel they are looking for.

The blog has attracted in 3 of the posts more trafic than the other rest of 94% of shopify stores opening during the same period of time. This is due to the high engagement that the Proud Freaks have towards their passion/sport.

How can the future owner improve the business?

The scalability of this site is feasible and I would divide it in 3 main areas:

OPTIMIZE THE CONVERSION RATE: There are clear winners in the portfolio of products. There is work to be made in terms of adding more of what is working and optimizing the products that are not converting.

INCREASE STORE TRAFFIC: When marketing effort is placed, the store opperates smoothly. Bounce rate is below 60% on traffic coming from marketing. Opportunity to increase and optimize the marketing budget.

Organic Traffic is still a small part of the total traffic of the site. There is work to be made finding relevant keywords for each of the sports and write or find partners to write about those topics. It has great impact to place marketing effort on high converting articles.

START ENGAGING CONVERSATIONS: There are 151shoppers on the mailing list (potential customers) and around 200 abandonded checkouts. Starting engaging conversations with the Proud Freaks and recovering abandoned carts is the lowest hanging fruit to start recovering the investment.

What work have you put into the store?

There are +1.000hours put into the store:

CONTENT: There is a blog in place with high performing articles in both English and Spanish PRODUCT PAGES: There are +200products with unique descriptions CATEGORY ORGANIZATION: There is an optimized category organization to minimize the bounce rate MARKETING EFFORTS: Self Paying marketing campaigns are in place both through Instagram and Facebook

Traffic and Performance

  • Avg. revenue /month
    $62
    Verified
  • Avg. sessions /month1,330Verified
  • Avg. profit /month
    $20
  • Profit Margin26%
  • Avg. sales /month7
Other details about profit: Despite you can see 78$ month, the reality is that when Marketing efforts are in place, the profit per month is around 250$ - 300$ The average spent in ads are 5$ in FCB ads per day The operational margin for apparel ranks from 14% (print on demand) to +60% (dropshipping)
Total revenue
  • $1,555
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 33,269Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $10
      /year
    • Facebook / Instagram
      $40
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I will share HIGH RES *psd File with the vectorized images.
    • Personal support after sale

      I am open to have conversations during the first month (3hours a week) to make sure that everything is clear and in place to make the business start a prosper new ownership.
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers843subscribers
    • Suppliers

      Not Included
    • Mailing List

      151subscribers

    Seller‘s Advice

    How to grow this business

    OPTIMIZE THE CONVERSION RATE: There are clear winners in the portfolio of products. There is work to be made in terms of adding more of what is working and optimizing the products that are not converting.

    INCREASE STORE TRAFFIC: When marketing effort is placed, the store opperates smoothly. Bounce rate is below 60% on traffic coming from marketing. Opportunity to increase and optimize the marketing budget.

    Organic Traffic is still a small part of the total traffic of the site. There is work to be made finding relevant keywords for each of the sports and write or find partners to write about those topics. It has great impact to place marketing effort on high converting articles.

    START ENGAGING CONVERSATIONS: There are 151shoppers on the mailing list (potential customers) and around 200 abandonded checkouts. Starting engaging conversations with the Proud Freaks and recovering abandoned carts is the lowest hanging fruit to start recovering the investment.

    Skills to have

    Not that I recall.

    Share

    AC
    Albert C.Current store owner
    I am a Marketeer Passionate and an Adrenaline Sport Freak. I've worked at the best FMCG corporations (Coty, Unilever, RB) and I practice paragliding, freeskiing, freediving among others. I started ProudFreak as a way to increase my e-knowledge and I decided to launch something that was nich, escalable and that I would be willing to purchase as a customer. I consider myself a Proud Freak.

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