Pure Bondi is an Australian owned and operated Suncare business based in Sydney. We sell a custom formulation sunscreen and body oil of the highest quality, using a unique blend of natural oils and has been tested and approved at Spf15+ (We have certification to prove this).
- Our brand name and logo are current registered trademarks.
- We have a unique bottle design created specifically for us
- We have a customised shopify theme
- A pretty active instagram business account approx 7k followers
- Facebook page, twitter, snapchat and musically handles (@purebondi)
- #thatspurebondi active hashtag
- A User generated content library inc: Instagram pics, videos, review videos, blog posts and an ebook
- The back end runs seamlessly with our 3PL logistics partner
- Low international shipping rates allow us to offer free shipping worldwide
- We have a few basic email sequences running through Klaviyo (plenty of opportunity for more)
- Pop up offers and contests, and browser abandonment by Just uno, heat mapping from hotjar
- Facebook pixel data and several custom and look-a-like audiences built out.
- All brand assets (logos, style guidelines, packaging artwork etc has been created by professional graphic designers)
Me and my partner initially started the company in 2016. We didnt want this to be a side gig, we wanted to build a real brand one that would eventually grow to a larger product range and eventually feature in retails stores. Unfortunately due to delays our product wasn't ready for launch until June 2017 - which is when my daughter was born. Having put so much effort into creating a great product and a great brand we found ourselves with not enough money to market our products with any effect. I have tried with the few spare hours a week i can manage outside of my 9-5 job to make it work on no marketing budget.
The Prue Bondi brand is a great opportunity for someone who knows internet marketing and has a marketing budget to work with to build a stellar company. we have laid a great foundation but its now upto someone better suited to build the brand to where it deserves to be.
Financials and traffic
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