All prices in USD
  • Avg. revenue /month
    $9,265
  • Avg. sessions /month8,278
  • Avg. profit /month
    $2,458
  • Inventory value
    $1,100

Business Story

Why this business was started

I started PureGlam as a private labeled brand as I saw an opportunity in its market/niche.

First of all, it's a bullet proof business where no "dropshipper" can easily copy & paste my website and product, and start competing with me. It's extremely hard for anyone to do so, they'll have to deal with inventory, upfront costs, cashflow, and many more obstacles.

Secondly, my products in this niche can be sold for a tremendous price difference, whereas most stores aim for a selling price of x3 product cost, we have a 10x product cost (while keeping a 5-6% conversion rate)

Thirdly, not only that my product solves a major problem in its niche, but it is also consumable, which opens room for returning customers. The product is 3 ml, and it can last for 1 to 1.5 months, which means customers have to keep ordering more to keep their lashes long and full. At the time of writing, over 11% of our monthly orders come from returning customers (without any retention marketing)

And these are three of the top reasons why I decided to start PureGlam.

Note* I made a Google Docs document that has 30 questions and answers about PureGlam, which answers a lot of questions you might have (Profit & Loss overtime, assets included in the sale, team members, and more granular details of the business). Please get in touch if you'd like to see it.

The reason of selling this business

Short answer: To make a quick buck

Long answer: Selling the store would open up a lot of opportunities for me to jump on bigger stores and be able to invest more in my next businesses, the thing I wasn’t able to do with PureGlam due to low capital. Also, getting a nice payday would be a great improvement for my personal life and finances.

What's involved in running this business

PureGlam is an eCommerce brand, and as you might know, there are three major areas of the business that's involved in running the store: Marketing, orders fulfillment, and customer service.

Firstly, the marketing. We only use Facebook ads to run our ads, so you should be very familiar with it, or have someone in place that takes care of it for you.

I would be more than happy to share my Facebook ads SOP with the new owner(s) if it helps. The other aspect of marketing are the video creatives themselves. We already have a video editor in place, he's well trained, and take care of all the editing, all he needs is content (we have plenty of available content, some of which haven't been used yet).

Secondly, order fulfillment and managing inventory - We already have an agent, Ella, she takes care of all the shipping, and its fully automated, but you'd need to manage the inventory (keep track of how much stock you have left, and order more stock if low inventory).

Thirdly, customer service. This part is fully automated, as we have a customer support rep, Molly, she takes care of all email tickets of our customers.

That is pretty much everything you need to be aware of to run PureGlam. I have not gone into granular detail, for the sole reason that I assume that anyone interested in purchasing this business is aware of the operational requirements of eCommerce businesses.

This business was founded: over 1 year ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,265
    Verified
  • Avg. sessions /month8,278Verified
  • Avg. profit /month
    $2,458
  • Inventory value
    $1,100
  • Profit Margin25%
  • Avg. sales /month500
Other details about profit: Note 1: The store was created in early July 2020, but we only started advertising the store on October 24th, 2020. All the sales before we started advertising, were all organic. Total sales before we started advertising: $868.45 USD (34 orders). Note 2: As you may be able to see on the graphs provided, we had many down periods, it's very normal, and sometimes beyond our control as we are in a very competitive environment, and things change constantly. Sometimes the sales go down due to creative fatigue, low inventory, or simply we tried to minimize our losses in a bad month, so we cut our scaling down. What we focus on is the profit, and for that reason, we haven’t had any “unprofitable” month yet.
Total revenue
  • $138,973
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 124,182Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $150
      /month
    • Domain
      $12
      /year
    • G suite account
      $10
      /month
    • Facebook
      $7,700
      /month
    • Shopify apps
      $93
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All branding assets (including Logo, and Favicon) will be available in a Google Drive file in PNG format.
    • Personal support after sale

      Yes, I would happily assist the new owner(s) with my store, and give them enough time to adjust to their new store. We will be doing daily calls if needed for the first 2 weeks, so you’ll have a smooth transition. We will also get in a group call where I introduce you to all employees.
    • Domain

    • Product photos

      All product photos (including advertising materials) will be in their own Google Drive file in PNG or Video format.
    • Social media

      Total followers12,000subscribers
    • Suppliers

      I will introduce you to Ella Jiang, our agent that holds our inventory in her warehouse in Shenzhen, and ships orders to customers. We can either send her orders through CSV file on Skype, or she can integrate with the store, and automatically ship orders.
    • Mailing List

      5,500subscribers

    Seller‘s Advice

    How to grow this business

    I have four growth plans I would work on if I were not to sell PureGlam:

    1st plan - Is to launch a new product, an eyebrow serum called PureBrow. This will open up a whole new market, and I could use the previous pixel data to find customers for the product.

    2nd plan - Is to do a subscription plan where customers don’t have to re-purchase the product, where they can just subscribe, and get their package delivered every 2 months.

    3rd plan - Is to reduce the product costs, which will literally double the profit margins.

    4th plan - Is to hire an email marketing agency to get the most out of our customers and increase return customers

    Skills to have

    The new owner should definitely be familiar with the eCommerce space, this includes:

    How to run Facebook ads

    How shipping & inventory works

    Follow up with employees

    This doesn't mean you can't outsource some parts of the business, for example, the customer service is fully automated with our customer support rep Molly.

    Share

    AO
    Aadnane O.Current store owner
    Aadnane is a 21-year-old entrepreneur who dropped out of university to pursue entrepreneurship full time. Now, he runs multiple successful stores and online businesses.

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