- Avg. revenue /month$9,265
- Avg. sessions /month8,278
- Avg. profit /month$2,458
- Inventory value$1,100
Why this business was started
I started PureGlam as a private labeled brand as I saw an opportunity in its market/niche.
First of all, it's a bullet proof business where no "dropshipper" can easily copy & paste my website and product, and start competing with me. It's extremely hard for anyone to do so, they'll have to deal with inventory, upfront costs, cashflow, and many more obstacles.
Secondly, my products in this niche can be sold for a tremendous price difference, whereas most stores aim for a selling price of x3 product cost, we have a 10x product cost (while keeping a 5-6% conversion rate)
Thirdly, not only that my product solves a major problem in its niche, but it is also consumable, which opens room for returning customers. The product is 3 ml, and it can last for 1 to 1.5 months, which means customers have to keep ordering more to keep their lashes long and full. At the time of writing, over 11% of our monthly orders come from returning customers (without any retention marketing)
And these are three of the top reasons why I decided to start PureGlam.
Note* I made a Google Docs document that has 30 questions and answers about PureGlam, which answers a lot of questions you might have (Profit & Loss overtime, assets included in the sale, team members, and more granular details of the business). Please get in touch if you'd like to see it.
The reason of selling this business
Short answer: To make a quick buck
Long answer: Selling the store would open up a lot of opportunities for me to jump on bigger stores and be able to invest more in my next businesses, the thing I wasn’t able to do with PureGlam due to low capital. Also, getting a nice payday would be a great improvement for my personal life and finances.
What's involved in running this business
PureGlam is an eCommerce brand, and as you might know, there are three major areas of the business that's involved in running the store: Marketing, orders fulfillment, and customer service.
Firstly, the marketing. We only use Facebook ads to run our ads, so you should be very familiar with it, or have someone in place that takes care of it for you.
I would be more than happy to share my Facebook ads SOP with the new owner(s) if it helps. The other aspect of marketing are the video creatives themselves. We already have a video editor in place, he's well trained, and take care of all the editing, all he needs is content (we have plenty of available content, some of which haven't been used yet).
Secondly, order fulfillment and managing inventory - We already have an agent, Ella, she takes care of all the shipping, and its fully automated, but you'd need to manage the inventory (keep track of how much stock you have left, and order more stock if low inventory).
Thirdly, customer service. This part is fully automated, as we have a customer support rep, Molly, she takes care of all email tickets of our customers.
That is pretty much everything you need to be aware of to run PureGlam. I have not gone into granular detail, for the sole reason that I assume that anyone interested in purchasing this business is aware of the operational requirements of eCommerce businesses.
Traffic and Performance
- Avg. revenue /month$9,265Verified
- Avg. sessions /month8,278Verified
- Avg. profit /month$2,458
- Inventory value$1,100
- Profit Margin25%
- Avg. sales /month500
- Shopify plan
- Inventory warehouse
- G suite account
- Shopify apps
Logo and branding assetsAll branding assets (including Logo, and Favicon) will be available in a Google Drive file in PNG format.
Personal support after saleYes, I would happily assist the new owner(s) with my store, and give them enough time to adjust to their new store. We will be doing daily calls if needed for the first 2 weeks, so you’ll have a smooth transition. We will also get in a group call where I introduce you to all employees.
Product photosAll product photos (including advertising materials) will be in their own Google Drive file in PNG or Video format.
SuppliersI will introduce you to Ella Jiang, our agent that holds our inventory in her warehouse in Shenzhen, and ships orders to customers. We can either send her orders through CSV file on Skype, or she can integrate with the store, and automatically ship orders.
How to grow this business
I have four growth plans I would work on if I were not to sell PureGlam:
1st plan - Is to launch a new product, an eyebrow serum called PureBrow. This will open up a whole new market, and I could use the previous pixel data to find customers for the product.
2nd plan - Is to do a subscription plan where customers don’t have to re-purchase the product, where they can just subscribe, and get their package delivered every 2 months.
3rd plan - Is to reduce the product costs, which will literally double the profit margins.
4th plan - Is to hire an email marketing agency to get the most out of our customers and increase return customers
Skills to have
The new owner should definitely be familiar with the eCommerce space, this includes:
How to run Facebook ads
How shipping & inventory works
Follow up with employees
This doesn't mean you can't outsource some parts of the business, for example, the customer service is fully automated with our customer support rep Molly.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.