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$59,900USD
  • Avg. Revenue /month
    $683USD
  • Avg. Sessions /month489
  • Avg. Profit /month
    $800USD
Description

General description

The world’s first performance hybrid mattress shipped to your home in a box, offering muscle recovery and better sleep for active lifestyles. The perfect fusion of premium pocket-springs for support and ultra high-density foam for pressure relief. Manufactured on-demand by our U.S. supplier and drop-shipped directly to the consumer. This is a turnkey entry into the $15 billion U.S. bedding industry for a savvy online marketer. DEAL STRUCTURE: An asset purchase and assignment of the supplier/drop-shipper agreement. IDEAL OPPORTUNITY FOR: • Social, affiliate, or paid search marketers seeking a proprietary brand with very high margins • Endurance event management firms, endurance event marketing agencies, and endurance media companies • Professional athletes and fitness industry influencers • Brick and mortar furniture / mattress companies seeking a turn-key bed-in-a-box direct to consumer play • Bedding industry veterans • Amazon (FBA) seller/vendors seeking a mattress segment entry or to diversify their existing mattress offerings off-Amazon • Mattress comparison/review site owners, mattress bloggers, and mattress content copywriters ASSETS INCLUDED: • E-Commerce Website (on the Shopify Platform), with integrated apps for product reviews (Yotpo Reviews), automated fulfillment processing (Xporter Data Export), customer live chat (Small Chat), Google Analytics, and a Facebook pixel • Domain names: [REDACTED] and [REDACTED] (which redirects to [REDACTED] • Branding Assets: o High res photography files from our professional photo-shoot o Graphics files covering product attributes and composition o Unpacking instructional video o Brand/logo assets, including desktop displays and coupon code card templates o Marketing Materials, including a banner sign and a limited stock of 5x7 and 8x10 displays • Social Media accounts: o Facebook: [REDACTED] o Instagram: [REDACTED] (over 1,000 followers) o Twitter: [REDACTED] • Customer / Abandoner email list: 100-150 records • 56 member Recovr Mattress referral network (see below) • 50 Recovr Mattress affiliates on the Avantlink platform • Supplier and Drop-shipper Contract assignment PRODUCTS: • SKUs: o Recovr Mattress - Twin o Recovr Mattress - TwinXL o Recovr Mattress - Full o Recovr Mattress - Queen o Recovr Mattress - King o Recovr Mattress - California King • Product Attributes: o Muscle recovery and better sleep for active lifestyles o The world’s only performance hybrid mattress shipped to your home in a box o The perfect fusion of Premium Pocket-Springs for support and UltraHigh-Density Foam for pressure relief o 100 Night Risk-Free Trial o Eco-Friendly CertiPUR Certified o Fast, Free Shipping o Made in the USA SOFT LAUNCH (APR-SEPT 2018) MILESTONES ACHIEVED: • Referral network launched. Vanity coupon codes, POS displays, and thousands of coupon cards printed and distributed to 56 referral network partners: o 3 Crossfit box owners o 18 ambassador/influences o 13 AirBnb/VRBO Super Hosts o 2 Chiropractic clinics o 5 Realtors o 1 Physician o 2 Running clubs o 5 Radio hosts / podcasts o 7 Race organizers • Launched social media accounts, and reached 1,000 Instagram followers • Launched mattress blog • Voted “Best Mattress Brand” on [REDACTED] • Site traffic: 2000-2700/m - all organic (no paid media to-date) • Site traffic sources: o Direct 39% o Social 26% o Referral links 22% (links from 525 3rd party websites) o Organic search 12% o Other 1% • Soft Launch Period Revenue: $11K • Affiliate network launched on Avantlink - 50 active affiliates enrolled to-date GROWTH OPPORTUNITIES: • Google Adwords • Social marketing and ads • Offer free samples to Mattress Review sites for massive influx of referral traffic • Amazon Vendor/Seller channel • Content expansion and SEO • Product Category Extensions: Foundations & Bedding Accessories (we can refer you to suppliers with white label offerings) • Launch additional brands targeting additional niche markets utilizing the same hybrid mattress • Partner with running, cycling, and Crossfit brands • Partner with running, cycling, and Crossfit events • Partner with Airbnb and VRBO/Homeaway • Partner with independent brick and mortar home decor / furniture retailers • Distribution on additional furniture marketplaces, like [REDACTED] • Groupon deal offerings • Turn customers into active referrers

Why should someone buy this store?

The world’s first performance hybrid mattress shipped to your home in a box, offering muscle recovery and better sleep for active lifestyles. The perfect fusion of premium pocket-springs for support and ultra high-density foam for pressure relief. Manufactured on-demand by our U.S. supplier and drop-shipped directly to the consumer. This is a turnkey entry into the $15 billion U.S. bedding industry for a savvy online marketer.

How can the future owner improve the business?

GROWTH OPPORTUNITIES: • Google Adwords • Social marketing and ads • Offer free samples to Mattress Review sites for massive influx of referral traffic • Amazon Vendor/Seller channel • Content expansion and SEO • Product Category Extensions: Foundations & Bedding Accessories (we can refer you to suppliers with white label offerings) • Launch additional brands targeting additional niche markets utilizing the same hybrid mattress • Partner with running, cycling, and Crossfit brands • Partner with running, cycling, and Crossfit events • Partner with Airbnb and VRBO/Homeaway • Partner with independent brick and mortar home decor / furniture retailers • Distribution on additional furniture marketplaces, like Wayfair.com • Groupon deal offerings • Turn customers into active referrers

What work have you put into the store?

• Referral network launched. Vanity coupon codes, POS displays, and thousands of coupon cards printed and distributed to 56 referral network partners: o 3 Crossfit box owners o 18 ambassador/influences o 13 AirBnb/VRBO Super Hosts o 2 Chiropractic clinics o 5 Realtors o 1 Physician o 2 Running clubs o 5 Radio hosts / podcasts o 7 Race organizers • Launched social media accounts, and reached 1,000 Instagram followers • Launched mattress blog • Voted “Best Mattress Brand” on Ranker.com • Site traffic: 2000-2700/m - all organic (no paid media to-date) • Site traffic sources: o Direct 39% o Social 26% o Referral links 22% (links from 525 3rd party websites) o Organic search 12% o Other 1% • Soft Launch Period Revenue: $11K • Affiliate network launched on Avantlink - 50 active affiliates enrolled to-date
Time to run this business: approximately 3 hours per week
Traffic and Performance
  • Avg. Revenue /month
    $683USD
  • Avg. Sessions /month489
  • Avg. Profit /month
    $800USD
  • Profit Margin60%
  • Avg. Sales /month2
Traffic and Revenue data comes directly from Shopify and can not be edited by the seller.
Total revenue
$11,615USD
Total traffic
8,314Sessions
Expenses
  • Shopify plan
    $20USD
    /month
  • Domain
    $1.50USD
    /month
Sale Includes
  • Physical inventory

    Not Included

  • Logo and branding assets

  • Social media accounts

  • Personal support after sale

  • Domain

  • Product photos

Social Media

Social followers1,300subscribers