All prices in USD
$33,260
  • Avg. revenue /month
    $198
  • Avg. sessions /month629
  • Avg. profit /month
    $61
  • Inventory value
    $55,000

Business Story

Why this business was started

I have always had an entrepreneurial spirit and have found that creating projects from scratch fulfilled me more than anything. Additionally, for a while I've been concerned with the rate at which we're depleting our environmental resources. I worked in the corporate world for about a year after graduating from UC Santa Barbara, and I was not enjoying my day to day life. I decided to take a leap of faith and dive head first into the e-commerce industry in order to gain experience, establish myself financially, and also make a positive impact on the environment. After months of research, brainstorming, product development, late nights, work and investment, I launched Rescü in 2019.

The reason of selling this business

Rescü was completely bootstrapped using my Bar-Mitzvah savings. I took every last dollar out of my savings account and decided to take the risk of starting my own company. I didn't take on investment as I wanted to be responsible for the entirety of the business. Unfortunately, reaching the breakeven point and eventually becoming profitable proved to be far more costly than my savings could handle. Additionally, I am getting married this August, so I am now in a position where I am forced to generate a stable, monthly income to support my family. I feel as though I was barely getting started and digging my teeth into the business, but time, money and life circumstances caught up to me. The brand I've developed and the progress I've made with Rescü make this an attractive and accessible opportunity for someone to own their own brand or add to their existing portfolio.

What's involved in running this business

A big part of running Rescü involves digital marketing. Whether that be taken care of by you, an in-house consultant, or a hired team, the bulk of the work is in making the advertising spend profitable. There are peripheral tasks that are very important as well, including managing social media accounts, working on email marketing, customer service and fulfilling orders etc. All of these things can be outsourced, but they will come with a cost.

This business was founded: about 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $198
    Verified
  • Avg. sessions /month629Verified
  • Avg. profit /month
    $61
  • Inventory value
    $55,000
  • Profit Margin30%
  • Avg. sales /month25
Other details about profit: Since the beginning of 2020, we have not driven traffic to the Shopify store because we had to stop spending on advertising. We have received about 2 orders per month organically. We are selling on Amazon as well, and have sales of ~$2k so far in 2020 without spending anything on advertising. When we are spending on Amazon advertising, we were generating ~$4k per month at a breakeven rate. Since then we've received more reviews, 95% of which are 5 stars.
Total revenue
  • $5,135
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 16,355Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $14
      /year
    • Accounting Software, Amazon Seller Account
      $64
      /month
    • Facebook
      $1
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      -Over $50k worth of inventory at retail value (quality inspected) -An established and appealing brand image -Professional content shot and paid for including merchandise and lifestyle photos, as well as videos. -Other collateral like sizing charts, retail displays both digital and retractable banner, and tailored photos for Amazon listings -A running Shopify store with ~1,100 Add to Carts, 300 Checkouts, and over 100 conversions -A running Facebook Ads Manager with data to pull from for a seamless transition -Active Amazon listings with organic sales daily -Facebook and Instagram pages with about ~1k followers -An email list with ~1,300 emails -Multiple customer testimonial videos and many written reviews -A strong relationship with manufacturer that can be introduced -Wholesale deals in the works that will be passed on -500+ eco-friendly poly mailer bags for packaging/shipping
    • Personal support after sale

      We will provide ongoing support by phone, email and/or in person for one year after acquisition. Our goal is to make the transition as smooth as possible, and to see Rescü grow into the company it can and will be. We can offer our support with introducing relationships to our web developer, our content creators, our experiences and insights throughout the process, and general collaboration as requested.
    • Domain

    • Product photos

      Our entire portfolio of content and collateral will be transferred upon acquisition being complete. We can transfer everything by whichever method is most convenient. The digital files can be uploaded onto a dropbox, and the physical products can be shipped. We will sign a release of ownership as well.
    • Social media

      Total followers1,100subscribers
    • Suppliers

      We are in constant contact with our suppliers and they are ready to produce at our convenience. We have established reasonable MOQ's given that we're in the early stages of the business still, so working with them has been seamless. The production run they provided was with magnificent quality, we have had no issues at all. Additionally, we can introduce you to the company who oversaw the production and quality control before our inventory shipped. They did a fantastic job and ensured that the product we received was in optimal state and exactly as had been instructed.
    • Mailing List

      1,300subscribers

    Seller‘s Advice

    How to grow this business

    Growth Opportunities: -Continue generating data on Facebook Pixel and season it until it becomes profitable. -Attack wholesale opportunities. -Revamp ad spend as well as review growth on Amazon. The more reviews, the more organic revenue. -Introduce new products that will generate recurring revenue on the site (branded, recycled poop bags for example). -Dedicate time and effort to generating PR. We didn't do much of that as ROI is difficult to track and we had limited budget.

    Skills to have

    Any knowledge regarding Digital Advertising, running an e-commerce website, contacts in the pet industry, fulfillment experience, or any experience on Amazon will be a huge advantage and will make for a quick transition. None of those are required to be successful, but they may help.

    Share

    AS
    Arturo S.Current store owner
    I am 25 years old and from Southern California. Using my Bar-Mitzvah savings, I dove into the e-commerce world in February of 2019 with the hopes of learning, growing, and creating a sustainable business. I underestimated the capital it would take to make the business profitable, and unfortunately I ran out of runway. I am engaged to be married in August of this year, and I now need to find a steady source of income. The table has been set, so skip the time & effort it takes to create a brand from scratch and build upon what I've started!

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