All prices in USD
  • Avg. revenue /month
    $118
  • Avg. sessions /month186
  • Avg. profit /month
    $1
  • Inventory value
    $3,500

Business Story

Why this business was started

Retro Velo is a cycling clothing company. I love cycling, and cycling is on the rise! The increasing popularity of cycling as a recreational sport means there are more enthusiastic buyers out there looking for cycling clothing, so the market is expanding, especially for products that tell a unique story.

Cyclists often look for strong brand stories and unique clothing, so Retro-Velo combines these. Cycling culture is often about being 'tough' so I liked the idea of translating the old-fashioned retro toughness into a modern context. It's a story that resonates.

Cycling clothing is also small, light and easy to ship. Plus, when you do an order, the stock doesn't need a lot of storage space - I keep it in my cupboard at home!

The reason of selling this business

I have a full-time job and a family, which unfortunately takes up most of my time. I was passionate about this when it first started, so a lot of work went into the design and brand, but unfortunately I have become too busy with my other work. There is a lot of value in this business, it just needs some attention. I haven't put much effort into marketing the products, so there is a lot of untapped potential, even if you just start with the basics. I'm just hoping to sell for the cost of the inventory.

What's involved in running this business

At the moment I am putting no effort in at all, hence sales are low. But generally, the main functions are: fulfilling orders, corresponding with consumers, running marketing/advertising campaigns, periodically ordering from a single supplier.

This business was founded: over 7 years ago
Time to run this business: approximately 0 hours per week

Traffic and Performance

  • Avg. revenue /month
    $118
    Verified
  • Avg. sessions /month186Verified
  • Avg. profit /month
    $1
  • Inventory value
    $3,500
  • Profit Margin37%
  • Avg. sales /month1
Other details about profit: At the moment I am putting in no effort at all, not advertising at all, and no marketing, hence sales have dropped to non-existent. The value is in the brand assets, set up time/costs and existing inventory. I'm just hoping to sell for the cost of the inventory.
Last 5 years revenue
  • $6,947
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 10,977Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $80
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All brand assets will be provided in digital format, such as: logo artwork files, designs for products, advertising drafts, size charts, etc. All in artwork format so you can modify it as you wish. All issued via a data transfer site (eg. Dropbox WeTransfer, etc.)
    • Personal support after sale

      Happy to provide as much support as required in the first week, then I will provide: three phone calls a week for two months and three emails a week for two months.
    • Domain

    • Product photos

      All product photos, as seen on the website. All issued via a data transfer site (eg. Dropbox WeTransfer, etc.)
    • Social media

      Total followers1,000subscribers
    • Suppliers

    • Mailing List

      200subscribers

    Seller‘s Advice

    How to grow this business

    I would start putting some effort into marketing and advertising. My first ideas are: online ads, SEO, direct email marketing, product photo shoots, develop social media, tap into some community groups and find some brand ambassadors.

    Skills to have

    The owner should be interested in cycling, especially road cycling. They should know something about cycling communities/groups to leverage the brand further. The brand story has strong Australian references, so there should be understanding of this. This doesn't mean you can only sell in Australia; other countries could be very interested in this Australian angle. Alternatively, you could get rid of the Australian angle altogether.

    Share

    AB
    Allie B.Current store owner
    I'm a graphic designer who likes cycling. I live in Sydney with my family. I have a full-time job working in design and I have my own clients on the side. This is the only Shopify store I have been involved in. I was passionate about this cycling clothing idea and think it is a great brand story, but I just haven't been able to dedicate enough time to it!

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