- Avg. revenue /month$12,935
- Avg. sessions /month12,747
- Avg. profit /month$4,983
Why this business was started
Our team and I launch eCommerce businesses from the ground up and lay the foundations required for a long-term profitable brand. This business is in the highly profitable beauty niche with high-intent customers (over a 7.31% conversion rate over its lifespan).
We found a couple of high-demand products in a broad niche and decided to launch a store around them. One of the biggest advantages is that most of the best-sellers in this store are evergreen products that will continue to profitably sell over the next few years. This is not a trend/hype-based seasonal store which will die out.
Over the past year, it has successfully accumulated an email list of 44,000+, SMS subscribers of 10,500+, and much valuable pixel data, while being profitable. With this, it is primed for long-term branding at the hands of someone who wants to capitalise on these assets.
The reason of selling this business
As mentioned above, we launch eCommerce businesses intending to sell them down the road with valuable assets, primed for branding. This store has accumulated a large customer base with great conversion rates, and a large email and SMS list. At this point, we would like to hand over the business and its valuable assets to someone who would like to capitalise on the opportunity and build it into a long-term brand.
This business has a lot of untapped potentials as we have not yet explored email and SMS marketing. The results achieved have only been with paid advertising so there is a lot of money left on the table. When email and SMS marketing is combined with paid advertising, it has a lot of scope for growth and profit. Especially, with the email and SMS list, this will be pure profits (minus COGS).
Additionally, there are a lot of opportunities for growth with YouTube, Snapchat, and Pinterest advertising. As this business has a broad target market, with some established evergreen products, these platforms are great expansion opportunities.
Shopify has valued the business at $135,990 so this is being offered at a much lower price.
What's involved in running this business
This business has been a relatively passive income stream, with few daily tasks. On average, a total of 30 to 45 minutes is required to fulfill orders (via an app inside Shopify for bulk fulfillment) and check on current advertising campaigns. The customer service (emails, comments, and messages) is handled by one of our VA’s which simplifies our tasks. We have SOP's (included with the sale) which include easy-to-follow and step-by-step templates for customer service responses.
Aside from these, we recommend sparing a couple to few hours each week for any new marketing campaigns, product launches, or testing new ads. However, these can all be outsourced as well if wanted.
Traffic and Performance
- Avg. revenue /month$12,935Verified
- Avg. sessions /month12,747Verified
- Avg. profit /month$4,983
- Profit Margin35%
- Avg. sales /month1,050
- Shopify plan
- Paid Apps
- Facebook & TikTok
Physical inventoryNot Included
Logo and branding assetsAll logo and branding assets will be supplied via a Google drive. This includes: brand logo (PNG), social media profile pictures, cover photos, posts, and all advertisement thumbnails for Facebook and YouTube.
Personal support after saleAfter the sale, I'll provide two hours of 1-on-1 support for a complete rundown of the business, its processes, and assets. Also, can provide support for the first week via phone/zoom calls to answer any questions of the new owner.
Product photosAll product photos will be transferred via a Google drive. We will also include advertisement thumbnails for Facebook and YouTube which we have split tested to find winning creatives.
SuppliersThe direct phone number and email address of our primary supplier will be provided. We have built a stable and long-term relationship with them, having worked together since July 2020. We are a VIP client of their business and receive much lower product costs, due to the sheer volume we move.
How to grow this business
Over the next few years, this business can become a major subscription-based brand. The store has a wide selection of evergreen beauty products which customers in this niche are repeatedly in need of. Therefore, using a recurring payment app in Shopify, a monthly or quarterly beauty bundle box has massive upside potential with consistent revenue and zero customer acquisition cost.
Moreover, with the 44,000+ untapped email list (15,000+ recently engaged email customers) and 10,000+ SMS list, this business can send out weekly campaigns to increase AOV. It has a significantly higher than average conversion rate (7.31% over its lifespan and over 10% at scale on certain months), representing the engagement of these customers. The business should keep growing its existing email and SMS list and launch new and similar products to increase its CLV (customer lifetime value).
Next, with the vast pixel data and winning ads that will be provided with the sale, we would explore other marketing channels. Especially, TikTok and YouTube have a large demographic that are ideal customers for this brand. Even outside that, there are Google, Snapchat, and Pinterest ads that are yet to run. We have tested on TikTok and have seen positive results.
Skills to have
To run this business, a general understanding of Facebook ads and email marketing is enough. The new owner can leverage the large email and SMS list that will come with the sale, winning ad creatives, and pixel data to get up and running immediately.
Besides, a basic understanding of copywriting and the sales funnel will help to grow the business into a long-term brand.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.