- Avg. revenue /month$4,990
- Avg. sessions /month7,194
- Avg. profit /month$1,470
- Inventory value$950
Why this business was started
I saw a big opportunity in the beauty industry, specifically with press on/ gel nail wraps. Easy application, new and crazy designs, delivered right to customers door step with massive opportunity to scale and add new products with a developing customer base. I wanted to start a true DTC business with amazing customer support and fast shipping times to have a high returning customer rate and make areal genuine brand unlike those spammy dropshipping business's
The reason of selling this business
I started this business as a college student over the summer along with my sister who helped with design, products and strategy. While it was manageable at first It was hard to balance university/grad school for the both of us with running this business. As things were scaling I also needed more capital for inventory and it became even harder to manage day-to-day tasks such as customer support, fulfilling orders, etc as this was being managed by just the both of us. I've envisioned to keep growing the brand with growing our customer base however I reached a limit with what I could provide and I never took the opportunity to scale and outsource. These made it even harder for a two person team to manage and I believe the business is in a perfect state for a takeover to take it to the next level with focus and dedication. Although sales have been declining, I never had the level of focus along with the capital/inventory to keep scaling and bring this to the next level as this business model works best with a high selection of products.
What's involved in running this business
Managing our facebook/instagram ads is a big part in reaching new customers and brand outreach. This involves looking through campaign performance, tweaking ads, looking at the metrics, etc.
Fulfillment is also important, although this can be outsourced I was fulfilling orders myself. Calculating inventory purchases and ordering the inventory.
With so many different SKU's it's important to observe the best sellers and what doesn't sell good in order to maximize profits/revenue.
Customer support. Growing a brand requires a lot of attention to customers needs. This involves helping them with basic general questions regarding products, helping them with shipping questions, other misc questions.
Traffic and Performance
- Avg. revenue /month$4,990Verified
- Avg. sessions /month7,194Verified
- Avg. profit /month$1,470
- Inventory value$950
- Profit Margin25%
- Avg. sales /month372
- Shopify plan
- Inventory warehouse
- email marketing, order metrics, shogun, sticky add to cart
Logo and branding assetsTransferred via email or customers desired method.
Personal support after saleI can provide support for a month after sale to help the new owner transition. This can involve advertising training & tips, Inventory ordering, strategic planning, and other help related to running this business. I love helping people with anything e-commerce related and i'd love to see this brand grow to its real potential and beyond. I will be handling all future and current refund/chargeback requests for the sales that were made during the period that I ran the store.
Product photosTransferred via email or customers desired method
SuppliersWe have a specific supplier which provides the highest quality nail wraps for the best price. This was determined through testing many different suppliers. We also have custom packaging designs and printed that are still in our warehouse located in china.
How to grow this business
There are many opportunities and new channels of marketing to tap into. One being email marketing with over 4,000+ subscribers. Accessing different channels of marketing for brand outreach such as with Tiktok, snapchat, google ads, which were never tried. We also recently introduced bundles which have been a great way to increase AOV for customers. Subscriptions are also another great revenue stream to keep customers coming back. New styles can be introduced based upon season and other trends and customers who try our wraps more often than not come back to order more which serves as a big opportunity.
Skills to have
Digital advertising would be useful as this is our only way to reach new customers. I used facebook and instagram so any experience with that would be useful. An understanding of supply chain as our inventory is ordered from our supplier in China (contacts given). Graphic design and customer support (however those can be outsourced easily). A good understanding of e-commerce and how to operate it.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.