Right Reality is a niche conservative/republican store that sells shirts, hats, and mugs. Business is driven mainly through our active Instagram account, @right_reality which has grown organically to 14.4k followers (This Instagram account is included in the cost of the store). By running ads with Instagram influencers, I was able to get the store's revenue up in January and February by actively running ads. In the past couple of months unfortunately, I have lost interest and passion in this field and would like to sell the business to focus on starting my own clothing line.
The site is FULLY LOADED and SEO optimized. In fact, we get a few sales daily just from google searches (completely hands off). As far as the back end goes, this business from a fulfillment perspective is 100% turn-key. You will receive the Printful account which is already integrated so that orders are automatically fulfilled and tracked as they come in.
To grow this business: what I would do is continue to promote with influencers on Instagram and perhaps branch out into Facebook ads or Google ads. Upon sale, I'll give you the list of influencers I used when the business was at peak performance as well as the ad templates I used.
I will also include the Right Reality trademark with the sale, which protects against anyone infringing on the name.
Bottom line: if you put the effort in to advertising with Instagram influencers and utilizing the Instagram following I've already grown, this is a business that could be very profitable for you. If you have any questions at all, don't hesitate to reach out and I'd be happy to talk to you :) BUSINESS VALUED AT $2940 BY SHOPIFY
Financials and traffic
Our sales come mostly from t shirts, but the watches are the most profitable item and when promoted well can be very lucrative.
Average overall profit margin
Average number of sales/month
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Domain is run through GoDaddy, and the plan is the basic shopify plan.
This store is very profitable if you put in the effort to schedule ads with Instagram influencers and utilize the brand's Instagram account. It is already fully integrated with Printful and SEO optimized which is very ideal. Unfortunately, I have just lost interest and would rather work on my own clothing line.
How can the future owner improve the business?
This business can be improved by branching out into Google or Facebook ads, which I unfortunately know very little about and have never really tried.
What work have you put into the store?
Dozens of custom designs, full product descriptions, SEO optimization, and the organic growth of the instagram account.
How many hours does it take to run this business per week?
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