The ideal owner of the RiversGirl store is a woman or team of women who is passionate about outdoor recreation should buy this store and turn it into an online resource for girls (or parents of girls) interested in living more physically active lifestyles.
How can the future owner improve the business?
The RiversGirl store just needs someone who can devote herself to finding fun outdoor products for girls, and she should add video submissions and stories to the website, first-hand accounts from girls around the country who enjoy outdoor recreation. I think RiversGirl.com should be developed into a full-fledged community, with the online store component as a convenient way for girls and young women to discover and buy cool outdoor gear.
What work have you put into the store?
I have spent several months of hard work. I started with web design, branding, and product selection on the front end of the business, and, on the back end, I created the web advertisements and added the sales apps I thought were best.