- Avg. revenue /month$303
- Avg. sessions /month758
- Avg. profit /month$118
- Inventory value$45,000
Why this business was started
For serious entrepreneurs. Or existing small businesses looking to add a luxury brand to their portfolio.
This is not a dropship or turnkey opportunity. The true e-commerce visionary knows that branding is the key to future success. And to stand out in a world dominated by Amazon and a million and one me-too businesses all selling the exact same products.
Rose Metallics creates colourful cutlery for contemporary lifestyles. The niche is uncluttered, profitable and has huge potential. The ongoing trend for entertaining at home. The continually growing interest in Scandi/Nordic design and homeware. The desire for restaurant, catering and other hospitality brands to set themselves apart in the services industries. And the icing on the cake - access to the recession-proof wedding industry via cutlery hire.
This business is perfectly positioned for the right creative & commercial minds to turn it into a hugely successful venture.
The Rose Metallics brand has specifically been positioned in the mid-premium price category (in the UK, think John Lewis, US somewhere around a Nordstrom!). There is enormous scope to grow profits quickly in this sector.
Additional assets included (not in the Shopify exchange listing template):
- UK registered trademark logo for Rose Metallics (until April 2028)
- www.rosemetallics.co.uk & .com custom domains + custom email address
- contacts in the wedding industry that I’ve already successfully built relationships and worked with (venue owners, photographers etc)
- premium Shopify themes Prestige & Symmetry (worth $360) - I’ve built the website with both and both are available to use as wished
- natural kraft packaging with foil print logo
The reason of selling this business
This has been an incredibly difficult decision but I currently have too many other projects running to dedicate the necessary time to growing this business.
All the difficult groundwork has been done and the potential is showing. A lot of time has been spent perfecting the pricing & promo strategy. You can see from the screenshot how the average order value has increased over time and I’m happy to discuss this in more detail with the new owner/s.
With the right time and attention this will be a hugely successful brand.
What's involved in running this business
The business has been run completely by a single pair of hands since idea inception until today. It will benefit from additional resource to manage the different areas. General areas of management include:
- Supplier & stock management
- Packaging requirements
- email/social/other customer enquiries
- website management (products/stock)
- website growth (content, SEO upkeep)
- social media & other advertising
The business can be run part time, especially if it is taken on as part of a wider lifestyle brand. Otherwise, the more time that’s put in, the greater the return will be.
Please note: there has been very little advertising spend and a few months where I closed the store completely for personal reasons. There have also been many months where I was only able to give minimal attention to the business. Even during these times, organic orders came in. The highest peaks in early & late 2019 reflect the months I was able to run a few Facebook ads and the growth is clear. Basically, if given the proper attention, the sky’s the limit!
Traffic and Performance
- Avg. revenue /month$303Verified
- Avg. sessions /month758Verified
- Avg. profit /month$118
- Inventory value$45,000
- Profit Margin20%
- Avg. sales /month10
- Shopify plan
- Inventory warehouse
Logo and branding assetsHi & low res logo in black, white and colour Any banners that have been created including cover pics and social media images
Personal support after saleVery happy to provide support for a month post sale. This can be anything and everything from sourcing inventory through website management and advice on social/digital advertising.
Product photosAll professionally taken product photos (multiple images per product) as seen on the website. Hundreds of professional images from 3 wedding & lifestyle photo shoots we have taken part in. Transfer can be done via Wetransfer or Dropbox, whichever is preferred.
SuppliersI work with 2 very trustworthy suppliers who I will put you in contact with. I vetted over 100 supply partners to find the right ones.
How to grow this business
There are many, many opportunities that are yet untapped:
- reach out to local or national restaurants and other hospitality businesses to secure wholesale business (our wholesale sales came from the buyer seeking us out, so imagine what could be achieved with a little proactive effort!)
- expanding the hire ranges to cover more bookings, as well as setting up a dedicated wholesale section or sub site (I have an idea for the hire side which I’m happy to discuss)
- reach out to independent or national retailers to secure listings and additional retail points
- PR/influencer reach out - there is huge interest in these products, with the right strategy there is enormous ROI to be had
Advertising options are largely unexplored. Advertising to date has included a bit of channel testing to root out the most effective channels. So far this is a combination of Facebook network advertising & PPC. Investment in a wider digital marketing plan will show serious rewards.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.