All prices in USD
$39,999
  • Avg. revenue /month
    $339
  • Avg. sessions /month761
  • Avg. profit /month
    $118
  • Inventory value
    $45,000

Business Story

Why this business was started

For serious entrepreneurs. Or existing small businesses looking to add a luxury brand to their portfolio.

This is not a dropship or turnkey opportunity. The true e-commerce visionary knows that branding is the key to future success. And to stand out in a world dominated by Amazon and a million and one me-too businesses all selling the exact same products.

Rose Metallics creates colourful cutlery for contemporary lifestyles. The niche is uncluttered, profitable and has huge potential. The ongoing trend for entertaining at home. The continually growing interest in Scandi/Nordic design and homeware. The desire for restaurant, catering and other hospitality brands to set themselves apart in the services industries. And the icing on the cake - access to the recession-proof wedding industry via cutlery hire.

This business is perfectly positioned for the right creative & commercial minds to turn it into a hugely successful venture.

The Rose Metallics brand has specifically been positioned in the mid-premium price category (in the UK, think John Lewis, US somewhere around a Nordstrom!). There is enormous scope to grow profits quickly in this sector.

Additional assets included (not in the Shopify exchange listing template):

  • UK registered trademark logo for Rose Metallics (until April 2028)
  • www.rosemetallics.co.uk & .com custom domains + custom email address
  • contacts in the wedding industry that I’ve already successfully built relationships and worked with (venue owners, photographers etc)
  • premium Shopify themes Prestige & Symmetry (worth $360) - I’ve built the website with both and both are available to use as wished
  • natural kraft packaging with foil print logo

The reason of selling this business

This has been an incredibly difficult decision but I currently have too many other projects running to dedicate the necessary time to growing this business.

All the difficult groundwork has been done and the potential is showing. A lot of time has been spent perfecting the pricing & promo strategy. You can see from the screenshot how the average order value has increased over time and I’m happy to discuss this in more detail with the new owner/s.

With the right time and attention this will be a hugely successful brand.

What's involved in running this business

The business has been run completely by a single pair of hands since idea inception until today. It will benefit from additional resource to manage the different areas. General areas of management include:

  • Supplier & stock management
  • Packaging requirements
  • email/social/other customer enquiries
  • website management (products/stock)
  • website growth (content, SEO upkeep)
  • social media & other advertising

The business can be run part time, especially if it is taken on as part of a wider lifestyle brand. Otherwise, the more time that’s put in, the greater the return will be.

Please note: there has been very little advertising spend and a few months where I closed the store completely for personal reasons. There have also been many months where I was only able to give minimal attention to the business. Even during these times, organic orders came in. The highest peaks in early & late 2019 reflect the months I was able to run a few Facebook ads and the growth is clear. Basically, if given the proper attention, the sky’s the limit!

This business was founded: over 2 years ago
Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. revenue /month
    $339
    Verified
  • Avg. sessions /month761Verified
  • Avg. profit /month
    $118
  • Inventory value
    $45,000
  • Profit Margin20%
  • Avg. sales /month10
Other details about profit: Profit is dramatically underestimated due to over investment in the early months (please see below that also explains why the absolute profit & margin don’t tie up to the revenue shown). Profit showing via Shopify is only the retail side. There is an additional $5225 revenue from the wholesale and hire businesses. Both of these channels are untouched and have enormous potential. Avg. Profit average since Nov: $646 Avg. Profit margin since Nov: 24% Net margin on cost of goods only is c. 60% Profits will be significantly increased by buying stock in bulk for reduced material costs.
Total revenue
  • $11,192
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 25,145Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $14
      /year
    • Email
      $14
      /month
    • Social
      $400
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Hi & low res logo in black, white and colour Any banners that have been created including cover pics and social media images
    • Personal support after sale

      Very happy to provide support for a month post sale. This can be anything and everything from sourcing inventory through website management and advice on social/digital advertising.
    • Domain

    • Product photos

      All professionally taken product photos (multiple images per product) as seen on the website. Hundreds of professional images from 3 wedding & lifestyle photo shoots we have taken part in. Transfer can be done via Wetransfer or Dropbox, whichever is preferred.
    • Social media

      Total followers2,300subscribers
    • Suppliers

      I work with 2 very trustworthy suppliers who I will put you in contact with. I vetted over 100 supply partners to find the right ones.
    • Mailing List

      200subscribers

    Seller‘s Advice

    How to grow this business

    There are many, many opportunities that are yet untapped:

    • reach out to local or national restaurants and other hospitality businesses to secure wholesale business (our wholesale sales came from the buyer seeking us out, so imagine what could be achieved with a little proactive effort!)
    • expanding the hire ranges to cover more bookings, as well as setting up a dedicated wholesale section or sub site (I have an idea for the hire side which I’m happy to discuss)
    • reach out to independent or national retailers to secure listings and additional retail points
    • PR/influencer reach out - there is huge interest in these products, with the right strategy there is enormous ROI to be had

    Advertising options are largely unexplored. Advertising to date has included a bit of channel testing to root out the most effective channels. So far this is a combination of Facebook network advertising & PPC. Investment in a wider digital marketing plan will show serious rewards.

    Share

    SH
    Sian H.Current store owner
    I am a brand and digital specialist by trade. I have over 13 years FMCG, e-commerce and consultancy experience behind me and and an excellent eye for products with potential.

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