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General description

Starter Fashion watch store with a minimalistic and modern design. Appeals to 20-40 aged women who have a love for city fashion, travel, fitness, and health trends. The store features professionally credited product descriptions and generally copy throughout the website, optimized to appeal to the targeted audience and rank well in search engines. Product selection has been thoroughly curated and several test watches from various companies were purchased to determine the best quality watch to sell. The test products selected have received positive reviews, listed on the site, and the products were priced competitively based off of competitor and direct consumer research. The store is optimized for sales. Currently the store has two affiliates-one with a blog article based off Rove's products in the making- and an established Instagram account with multiple shoutouts from various fashion influencers.

Why should someone buy this store?

This store is optimized for the beginner to take over and start selling. All of the complicated and extensive initial work has been done for you. From website development, to brand design, to product curation and selection, to the establishment of sales channels. Everything is ready to go- all the store needs is a owner ready to sell.

How can the future owner improve the business?

The future owner can improve the business by working on marketing. The store currently has a $100 Google Adwords credit to it's name, which with the write copy and strategy can be utilized to spread awareness and gain sales. The future owner will also want to continue recruiting affiliate marketers to gain traction in the social media sphere and to help grow the store in Instagram.

What work have you put into the store?

For Rove Watch Co, I have ensured a professional quality website was a created. I have ordered various test products for friends, family and volunteers to sample in order to select the best-quality watches for the store. By purchasing the watches myself, I have also ensured that the companies remain true to predicted shipping times, which if not tested can provide a major issue as the company grows. I have ensured that the copy written on the website, including the product titles and descriptions, was specifically designed for the target customer and for ranking in search engines. I have cooperated with various professionals to develop Rove's brand identity and streamline it across our various platforms. I have built the brands social media and acquired two affiliates to give the future owner a leg up in marketing.
Time to run this business: approximately 5 hours per week
Sale Includes
  • Physical inventory

    Not Included

  • Logo and branding assets

  • Social media accounts

  • Personal support after sale

  • Domain

  • Product photos

Social Media

Social followers150subscribers

Kelly F.

Running this business for 3 months
Long time user of Shopify and exprience Shopify seller. Studied marketing and internet strategy in college and has worked in the industry multiple year
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