Rove Watch Co
Starter Fashion watch store with a minimalistic and modern design. Appeals to 20-40 aged women who have a love for city fashion, travel, fitness, and health trends.
The store features professionally credited product descriptions and generally copy throughout the website, optimized to appeal to the targeted audience and rank well in search engines.
Product selection has been thoroughly curated and several test watches from various companies were purchased to determine the best quality watch to sell. The test products selected have received positive reviews, listed on the site, and the products were priced competitively based off of competitor and direct consumer research.
The store is optimized for sales. Currently the store has two affiliates-one with a blog article based off Rove's products in the making- and an established Instagram account with multiple shoutouts from various fashion influencers.