All prices in USD
$120
  • Avg. revenue /month
    $17
  • Avg. sessions /month67
  • Avg. profit /month
    $1

Business Story

Why this business was started

I started this brand because I am a huge fan of custom and personalized products and I know that most customization options on the market are not very affordable. I love having my name or my initials stamped, embroidered, or printed on clothing and accessories that I own. In the current fashion market, customizations such as name embroidery is only provided for free at luxury stores such as Louis Vuitton or at moderate to high prices via third party services. Rather than paying $30+ for a seamstress or tailor to customize my products, I decided to create my own brand where the custom letters would already be on the product, and the products would be at an affordable price to reach the masses. I also know that the "personalized products" niche is quite large and prominent among e-commerce stores. People love gifting or buying stuff that makes them or their loved ones feel extra special.

The reason of selling this business

I am selling this business because I can no longer allocate the necessary time that this business deserves and requires to flourish.

What's involved in running this business

Running this business involves answering emails, questions, fulfilling orders, and running advertisement campaigns. Fulfilling orders should be relatively simple, we have an excellent supplier. When a customer orders a product, simply view the payment to make sure it went through and then login to the supplier store through their Shopify app and "fulfill the order".

Your skills should include - basic photoshop or photo editing skills - Facebook marketing and CPM/CPC knowledge - strong written and communication skills

This business was founded: 7 months ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $17
    Verified
  • Avg. sessions /month67Verified
  • Avg. profit /month
    $1
  • Profit Margin1%
  • Avg. sales /month1
Other details about profit: I did not promote this business enough nor run sufficient ads to truly demonstrate the possibilities of this business. Once the website was complete and products attached, I got very busy with contract work and neglected RCA. The cost of the shopify website is $29/month, we spent about $10 a month on facebook marketing, and the item itself costs about $40 landed. We had 1 sale for $99. Upon subtracting all monthly expenses and cost of item, we did not reach high profitability yet. Profit calculations per 100 sales; a) if 100 hoodies are sold at $99 each, that is a gross revenue of about $9,900 b) subtract cost of goods, shipping, and fees (-$3,465) c) subtract cost of advertising (-$2,700)* d) subtract cost of shopify and other payments (-$40) e) net profit of $3,695 **this value was extrapolated assuming a 2% conversion rate and $0.54 cost per click. (If 5000 people click the advertisement, and each click costs $0.54, and of those 5000 people, 2% buy). Actual results depend on market trend and nature of advertisement, advertisement effectiveness.
Total revenue
  • $100
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 405Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Facebook
      $200
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I will upload a google drive folder with all original HD files and graphics. This includes various versions of the RCA logo and the crown design with each letter inside.
    • Personal support after sale

      I will be available for 30 days after the sale of the website for emails, calls, or video chats to help answer any questions you may have. I can also provide a Zoom/Skype call to show you how to design products through our supplier's online portal, and sync them with your store.
    • Domain

      Not Included
    • Product photos

      The product photos are mockups generated by our supplier, KinCustom. You can download them by accessing the product images and clicking the download icon near the top. These photos are included with the store.
    • Social media

      Total followers100subscribers
    • Suppliers

      Supplier is KinCustom - they make the full product with custom tags, custom bag, and custom box (with our logo printed on it) and ship it out to customer. I prefer DHL shipping which costs $6.99 --> it its tracked and delivered within 10 days to customer
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    I have spent very little on marketing this product (both time and money). Over the next five years, the store should focus on building an online presence and general brand awareness. Also spending money on Facebook and Snapchat ads would likely drive traffic to the website and increase conversions.

    To reach profitability, I would suggest the following; When we were doing Facebook marketing, our cost per click was about $0.54. This means that to get 1000 clicks, one would need to spend $540. Assuming the advertisement is able to generate a 2% conversion rate, this would result in 20 purchases of $99 each. This would result in a net gain of approximately $600 (Revenue of $1980 minus the cost of goods ($800) minus the cost of advertising ($540) minus the cost of shopify and running the store ($40))

    Skills to have

    Ideally, the new owner(s) should have general experience with social media and growing a following. It does particularly well with the young adult / teenager audience who is primarily active on Instagram, Snapchat, and TikTok.

    Share

    AL
    Aaron L.Current store owner
    My name is Aaron and I work as a marketing specialist for various companies and online e-commerce platforms. I created this store because I wanted to fill a gap in the market for premium quality, affordably priced, customized clothing. Royal Couture Apparel follows a theme of "royalty" and provides a personalized customer experience without sacrificing on quality or profit. Because the products are made-to-order, you can have infinite possibilities of personalized products and no need to purchase stock.

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