All prices in USD
  • Avg. revenue /month
    $40,550
  • Avg. sessions /month41,435
  • Avg. profit /month
    $8,428

Business Story

Why this business was started

I started this business out of a passion for Star Wars. I noticed that there were almost 0 to none lightsaber sellers active and all the sellers that were active were selling the lightsabers for a crazy price. The prices that they charged are more than 4 times the prices that we charge. So you could say I saw a gap in the Star Wars niche and decided to fill it. It started out as something I was really passionate about and wanted to make a business out of but has now grown into a potential market leading business.

The reason of selling this business

I am relatively new to the e-commerce space and not that good at marketing and running a business yet. I know this business has a very high potential of becoming the market leader as its one of the first lightsaber resellers at this price point with the fast shipping and great customer service using influencer marketing (which no other lightsaber reseller is using at the moment). But I also realise that this business won't reach that potential if I run it unfortunately. I believe that if someone who had more experience and who is better at running a business than me would run this business it would live up to its potential and become the market leader.

What's involved in running this business

Involved in running this business is, taking care of customer service by answering the inquiries provide by Mina who does all the customer service for this business. Also running ads on social media (facebook & instagram) and keeping in touch with our current influencers and finding new ones. Obviously order fulfilment is also part of this business.

This business was founded: 6 months ago
Time to run this business: approximately 35 hours per week

Traffic and Performance

  • Avg. revenue /month
    $40,550
    Verified
  • Avg. sessions /month41,435Verified
  • Avg. profit /month
    $8,428
  • Profit Margin33%
  • Avg. sales /month266
Other details about profit: There are not details about the profit apart from deducting +-$4500 from the total profit. This money went to our influencers to pay for their affiliate commission.
Total revenue
  • $243,299
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 248,615Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $250
      /month
    • Domain
      $14
      /year
    • Marketing app, currency converter apps, Loox reviews & Oberlo
      $49
      /month
    • Facebook and Instagram
      $4,037
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Are in the shop already and can be transferred by e-mail or google dropbox.
    • Personal support after sale

      I will help complete any chargebacks or returns opened 3 weeks after the sale of this store.
    • Domain

    • Product photos

      Are in the shop already and can be transferred by e-mail or google dropbox.
    • Social media

      Total followers3,500subscribers
    • Suppliers

      We have been working with this supplier for almost 3 months now. We have a very strong position in terms of negotiating prices etc. because we have placed over 900 orders with this supplier. This supplier also offer 1-5 day fedex shipping in the US. and 7-15 days outside the US for free.
    • Mailing List

      257subscribers

    Seller‘s Advice

    How to grow this business

    This store is active in the "Star Wars" and has a lot of potential in the next 1-3 years due to the rising interest in Star Wars and all the films and series coming out in 2021,2022 and beyond. The Star Wars fan base is one of the most passionate fan bases in the world and this business is in the top 5 lightsaber sellers in the world. I would suggest keeping this business very active amongst influencers to keep as many fans engaged in the business. I focused very heavily on getting influencer on board with this business. I have managed to get one of the biggest Star Wars influencers attached to the business with around 1.2 million influencers over instagram and TikTok. I would suggest keeping the current influencers active and try to get as many influencers attached to the business in the future. This business has a very happy customer base because of its fast shipping times in the us (1-5 days with fedex) and great customer service done by our customer service assistant Mina. I would suggest keeping the current supplier as we have a great relationship with them and keeping Mina as the customer service assistant to keep all the customers happy.

    Skills to have

    There are no specific skills involved in running this business apart from the obvious ones like Social Media marketing on Facebook TikTok and Instagram, customer service, and running a business.

    Share

    TD
    Timothy D.Current store owner
    Hi I am Timothy d'Anjou 19 years old and live in the Netherlands. I have always loved entrepreneurship and recently decided to dive into the e-commerce space. I really like to build stores with a passion. I am an organised worker and will never leave something undone.

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