All prices in USD
  • Avg. revenue /month
    $3,319
  • Avg. sessions /month2,183
  • Avg. profit /month
    $2,900
  • Inventory value
    $2,000

Business Story

Why this business was started

I saw an opportunity with the booming interest in beauty amongst my demographic, and the high demand for at home beauty solutions during the lockdowns of this pandemic. Myself and many of my friends spend significant amounts of money on our beauty regimes, and products that compliment this, and get the most out of the investment have massive market potential. I also want to create businesses that have a greater purpose than just profits, businesses that give back, and SYL has allowed me to begin this journey.

The reason of selling this business

I am moving on to other projects Ecommerce in fashion after successfully scaling my first business, it was a great first company!

What's involved in running this business

The business is largely automated at present, with the majority of sales achieved through Google ads campaigns. It takes approximately 10 hours of my time per week to fulfill orders. I currently work from home and undertake all of the business activities, and hold my stock there. When the orders arrives I fulfill it in Shopify, and this automatically links to my Sendle courier account and creates a shipping order. I print the labels from Sendle, pack the order into a branded mailer bag, and the orders are collected from my home the next day.
I manage the Google Ads account through an agency at a cost of USD$70 per week, to ensure it is being regularly optimised. I have one supplier for the pillowcases and hair scarves, and another for the scrunchies. Depending on the volume of orders being received, I generally order new stock every one to two weeks. All payments for stock are managed through Alibaba to ensure protection for both parties. There is a small amount of customer interaction from time to time, mainly through email, so I check this daily and respond accordingly. I also provide my mobile phone number on the site as an additional contact point, but rarely receive calls. There is significant scope to grow the business with more time and effort, as I do not currently run instagram ads, have a fairly passive social media strategy, and have not attempted to sell the product to wholesale or traditional retail channels.

This business was founded: over 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,319
    Verified
  • Avg. sessions /month2,183Verified
  • Avg. profit /month
    $2,900
  • Inventory value
    $2,000
  • Profit Margin40%
  • Avg. sales /month300
Other details about profit: As can be seen from the data included as monthly revenue has grown above USD$11,000 per month for the previous three months. There has been significant trial and error undertaken to achieve the right product mix on the beginning stages, but it is now going strongly and has huge upside. In addition, the exchange marketplace values our overall year to date earnings as our average, so it is in fact higher. As of August 27 our monthly earnings are $11,000 with a 40% take home amount.
Total revenue
  • $106,203
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 69,860Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $70
      /month
    • Domain
      $24
      /year
    • Various
      $38
      /month
    • Google Ads
      $5,300
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Dropbox or Google Drive
    • Personal support after sale

      In addition to providing all of the company assets, I will provide the new owner with advice on the business and opportunities I see for its continued growth, full training on all aspects of the business, including using the Shopify store, Sendle delivery software and Google Ads via email, video conference or phone. I will provide a personal introduction to all suppliers and service providers, and ongoing email and phone support for a period of three months post sale. I will handle all, if any, customer complaints and remain liable for any chargebacks or refunds that may be incurred on product sales achieved prior to the transfer of ownership of the business.
    • Domain

    • Product photos

      Dropbox or Google Drive
    • Social media

      Total followers8,000subscribers
    • Suppliers

    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    The business has really hit its straps over the last six months after some initial trial and error, and has enormous upside for the right person. I'm currently running it from home, with good profitability, but their are massive further savings that could be made from bulk orders and sea-freight. Current sales are focussed on the East Coast of Australia and based 100% on Google Ads, but the product would translate well to all Western markets, and sales could grow strongly with additional marketing effort.

    Skills to have

    The ideal new owner would have a solid understanding of digital marketing, especially Google and Facebook advertising platforms, and the ability to purchase stock in bulk to significantly reduce the cost of goods sold.

    Share

    AM
    Avery M.Current store owner
    Hi, My name is Avery, a 23 year old Canadian, living in Australia. I have a genuine love of the beauty industry and want to be able to contribute positively to the ongoing empowerment of women, the two main motivations behind the creation of SYL.

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