- Avg. revenue /month$3,319
- Avg. sessions /month2,183
- Avg. profit /month$2,900
- Inventory value$2,000
Why this business was started
I saw an opportunity with the booming interest in beauty amongst my demographic, and the high demand for at home beauty solutions during the lockdowns of this pandemic. Myself and many of my friends spend significant amounts of money on our beauty regimes, and products that compliment this, and get the most out of the investment have massive market potential. I also want to create businesses that have a greater purpose than just profits, businesses that give back, and SYL has allowed me to begin this journey.
The reason of selling this business
I am moving on to other projects Ecommerce in fashion after successfully scaling my first business, it was a great first company!
What's involved in running this business
The business is largely automated at present, with the majority of sales achieved through Google ads campaigns. It takes approximately 10 hours of my time per week to fulfill orders.
I currently work from home and undertake all of the business activities, and hold my stock there. When the orders arrives I fulfill it in Shopify, and this automatically links to my Sendle courier account and creates a shipping order. I print the labels from Sendle, pack the order into a branded mailer bag, and the orders are collected from my home the next day.
I manage the Google Ads account through an agency at a cost of USD$70 per week, to ensure it is being regularly optimised. I have one supplier for the pillowcases and hair scarves, and another for the scrunchies. Depending on the volume of orders being received, I generally order new stock every one to two weeks. All payments for stock are managed through Alibaba to ensure protection for both parties. There is a small amount of customer interaction from time to time, mainly through email, so I check this daily and respond accordingly. I also provide my mobile phone number on the site as an additional contact point, but rarely receive calls. There is significant scope to grow the business with more time and effort, as I do not currently run instagram ads, have a fairly passive social media strategy, and have not attempted to sell the product to wholesale or traditional retail channels.
Traffic and Performance
- Avg. revenue /month$3,319Verified
- Avg. sessions /month2,183Verified
- Avg. profit /month$2,900
- Inventory value$2,000
- Profit Margin40%
- Avg. sales /month300
- Shopify plan
- Inventory warehouse
- Google Ads
Logo and branding assetsDropbox or Google Drive
Personal support after saleIn addition to providing all of the company assets, I will provide the new owner with advice on the business and opportunities I see for its continued growth, full training on all aspects of the business, including using the Shopify store, Sendle delivery software and Google Ads via email, video conference or phone. I will provide a personal introduction to all suppliers and service providers, and ongoing email and phone support for a period of three months post sale. I will handle all, if any, customer complaints and remain liable for any chargebacks or refunds that may be incurred on product sales achieved prior to the transfer of ownership of the business.
Product photosDropbox or Google Drive
Mailing ListNot Included
How to grow this business
The business has really hit its straps over the last six months after some initial trial and error, and has enormous upside for the right person. I'm currently running it from home, with good profitability, but their are massive further savings that could be made from bulk orders and sea-freight. Current sales are focussed on the East Coast of Australia and based 100% on Google Ads, but the product would translate well to all Western markets, and sales could grow strongly with additional marketing effort.
Skills to have
The ideal new owner would have a solid understanding of digital marketing, especially Google and Facebook advertising platforms, and the ability to purchase stock in bulk to significantly reduce the cost of goods sold.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.