All prices in USD
  • Avg. revenue /month
    $97
  • Avg. sessions /month807
  • Avg. profit /month
    $5
  • Inventory value
    $120

Business Story

Why this business was started

I wanted to work for myself and be able to work from anywhere. I was also intrigued with the business of e-commerce and wanted to learn more. The idea for Seahorse Mansion came from a love of coastal decor and was one of several store ideas I kicked around. I wanted the store to be a theme-style boutique that would be a fun shopping experience for my customers. I really wanted to build a fun, recognizable brand. The logo was designed with that in mind.

The reason of selling this business

I have too many projects going on at once. In addition to being a business owner I'm a wife, mom, singer-songwriter/recording artist, worship leader and part-time legal assistant. I need less quantity and more quality in my life.

What's involved in running this business

Finding and posting product listings with unique descriptions and fair pricing. Researching new products and selling platforms. Sharing products on Pinterest, Facebook and Twitter and keeping those accounts updated. Updating product information as needed. (Pricing, variant changes,sales, etc.) Customer care, taking of any issues and answering questions. Keeping track of bank accounts, taxes, expenses, etc. Online marketing. (This needs more attention.) Updating banner ads, product pictures, promotions and home page details.

This business was founded: over 3 years ago
Time to run this business: approximately 12 hours per week

Description

General description

This store was envisioned as a unique, boutique style, coastal themed home decor store. I later added gift items to the inventory. The plan was to develop Seahorse Mansion as a desirable, recognizable brand. The logo and website was designed with this in mind. The product I am currently sourcing through Oberlo was supposed to be temporary until I could find more unique, artisan-style products in the US. I have been unable to put in the time to implement this part of the plan.

Why should someone buy this store?

Much of the upfront work is already done. There's a system and applications in place that work very well on the Shopify platform. The store is visually appealing and has a lot of interest. I have taken good care of my customers and treated them fairly. It just needs more time and effort put into it.

How can the future owner improve the business?

To make this a profitable business the store simply needs more time and attention. The website could use some visual tweaking, more marketing needs done, and most of all... a product line that would be more unique with the ability to ship in a more reasonable amount of time.

What work have you put into the store?

I designed the concept and website including the name, logo, and unique color palette that gives the store its character. I set up the applications that run the inner workings of the store. I've created and maintained a social media presence since starting the business in 2016, on Pinterest, Facebook and Twitter. I've painstakingly found desirable products that fit the theme of the store and imported them with well-thought-out descriptions and appealing photos. I've maintained competitive pricing, ran sales and have done some marketing. Inventory has been an ongoing task as products have run out with suppliers and new items have become available. I added features to the store as I went along to boost SEO, improve user experience, and enhance visual appeal. I also started an affiliate page as a source for more income through ShareASale.com and started a blog.

Traffic and Performance

  • Avg. revenue /month
    $97
    Verified
  • Avg. sessions /month807Verified
  • Avg. profit /month
    $5
  • Inventory value
    $120
  • Profit Margin1%
  • Avg. sales /month2
Other details about profit: Overall, we just breaking even. We are making enough to cover our expenses and that's all. I really feel it's only because the store needs more time and business expertise.
Total revenue
  • $4,158
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 34,727Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $3
      /month
    • Domain
      $13
      /year
    • Business mail
      $1
      /month
    • Facebook
      $5
      /month
    • PO Box, Banking, Fees
      $15
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Shopify Exchange
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Shopify Exchange
    • Social media

      Total followers350subscribers
    • Suppliers

      We will share our supplier information for our handmade soap. The rest of our products is supplied through Oberlo, which is an installed application.
    • Mailing List

      158subscribers

    Seller‘s Advice

    How to grow this business

    I would source more unique, high demand products that could be shipped faster and from the US. I would invest more time and money into marketing. I would redesign the website to take it up a notch in appearance and function. I would redesign the logo to include "gifts".

    Skills to have

    No.

    Share

    JD
    Jackie D.Current store owner
    I am a creative type who loves to learn and try new things, I'm driven by purpose, serving others and a desire to make the world a more beautiful place.

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